Win minds AND investment: the insider's guide to being brand-ready for investors
Your brand is your most valuable asset.
Too many founders think it's something to concentrate on once the 'money is in'.
In this session, we’re joined by Ged Equi, one of the world’s leading brand creatives, who brings over 35 years of experience in building brands that don’t just look good — they deliver ROI.
Discover:
Where to start when building your brand
How to stand out to investors in a crowded market
What investors are really looking for
Insider tips and hacks from decades at the top
Whether you're a founder, startup team, or just brand-curious, we'll show you how to become brand ready with some behind-the-scenes hacks from one of the world's leading brand creatives.
As a bonus all attendees get access to a free downloadable 10 point Brand Ready checklist to help you kickstart making your brand the most powerful tool you have.
Speakers:
Ged Equi
Creative Director, GedEqui.com & The Caffeine Partnership
Ged Equi is a UK-based Creative Director with extensive global experience. He specialises in brand-building. This could be bringing a purpose alive, sharpening brand and business communication, designing employee engagement experiences or simply using thoughtful and intelligent design - all delivered using great storytelling and impeccable attention to detail.
Anthony Rose
Co-founder & CEO, SeedLegals
Known as “The man behind BBC iPlayer”, Anthony Rose is a seasoned entrepreneur and the driving force behind SeedLegals, the platform powering a third of all early-stage SEIS/EIS funding rounds in the UK.
With a background in internet video, P2P tech, and social platforms — plus a patent portfolio spanning content discovery and interactive TV — Anthony brings a rare mix of technical depth and commercial know-how to the startup world.
About SeedLegals
We're the UK’s go-to platform for startup legals, funding, share options, SEIS/EIS and more.
Whether you're just starting out or gearing up for your next raise, SeedLegals is built to help founders move faster and smarter. Our tools make it simple to create and sign essential legal docs, close funding rounds, and reward your team – without burning time or cash on admin.
We’re trusted by 60,000+ startups and investors and power 1 in 6 early-stage funding rounds in the UK. If you're raising, hiring or just figuring out what’s next, we’re here to help you do it right.