From Screen to Store: Beauty Edition
A creator-first event turning audience power into brand-building strategy.
The beauty creator economy is rewriting the retail playbook. Creator-founders are launching sell-out products, disrupting legacy brands, and building communities that double as customer bases.
Both creators and brands are eager to master this shift, creators want to replicate breakout success, brands want to future-proof their relevance, but insight is fragmented and often out of reach.
From Screen to Store: Beauty Edition unites the most entrepreneurial beauty creators, investors, platforms, and retailers for an evening of unfiltered insight, high-impact networking, and exclusive partnership opportunities
📍 FiveTwoNine London
🕔 October 1st | 5-8pm
You'll hear from:
Estée Lalonde - Founder, Mirror Water
A decade-long beauty authority turned brand builder. Estée has grown an audience of millions, launched a bath & body brand stocked in Liberty and Selfridges, and raised funding from influencer investors. On our fireside chat, she’ll share the unfiltered truth about what it takes to go from creator to founder.
Adeola Patronne - Founder, Kunbi Skin
From YouTube to TV to building her own skincare line, Adeola brings the raw, behind-the-scenes reality of launching a brand - from IP battles to finding the right manufacturer.
Davina Kumal - Global PR/IM & Advocacy Director - Rimmel London & Manhattan
With 13+ years shaping global beauty campaigns, Davina shares what brands really want from creator partnerships - and how to turn them into lasting impact.
Nora Zukauskaite - Integrated Marketing Director, TikTok Shop UK
At the frontlines of social commerce, Nora reveals how TikTok is changing the way beauty sells - and what that means for creators ready to grow.
Emily Shanks, Founding Partner, BLANKET Group & Company Director, VIEVE
One of the early-stage investors behind the next wave of beauty founders. Expect straight-talking advice on when to raise money, who from, and how to get noticed.
Register to apply for an invite!
This event is only open to the FiveTwoNine community, so make sure you've registered on our website before submitting a request here.