Inside TikTok Shop US
What’s Actually Working for Consumer Brands in 2026
Join Tavern member Jingyi (Gin) Zeng, founder of Horizon Field Group, and a curated group of consumer brand founders, operators, creators, and industry professionals for an open discussion on what’s actually driving growth on TikTok Shop US today.
As TikTok Shop continues to evolve, brands face new opportunities—and new challenges—in creator partnerships, content production, conversion, and operations.
This gathering is designed to bring together people actively building in the space to exchange insights, share experiences, and discuss what is working in today's market.
Discussion Themes
TikTok Shop US trends & growth opportunities
Creator-led commerce and conversion
Building scalable short-form video systems
Brand positioning and customer acquisition
Operational challenges behind sustainable growth
Q4 preparation and seasonal growth strategies
Evening Agenda
6:00–6:30 PM Open Networking
6:30–6:40 PM Opening Remarks
6:40–7:10 PM TikTok Shop US Trends & Market Insights
7:10–8:00 PM Brand Case Study & Growth Discussion
8:00–9:00 PM Open Q&A + Networking
Host
Jingyi is a former TikTok industry operator and global e-commerce strategist focused on TikTok Shop US, creator ecosystems, and consumer brand growth.
Led $400M+ GMV across fashion and consumer categories, with deep experience building scalable short-form video systems, creator partnerships, and TikTok-native growth strategies across the U.S. market.
Currently building and advising brands at the intersection of commerce, content, and AI-driven consumer products.
About Horizon Field
Horizon Field helps consumer brands grow on TikTok Shop in the U.S. market.
Their team combines experience across TikTok, brand building, creator commerce, and cross-border operations to help brands move from strategy to execution.
Through operator-led workshops, founder gatherings, and hands-on growth support, they connect brands with the people, systems, and insights needed to scale in today’s social commerce landscape.
From strategy to scale - building the next generation of global brands.
Attendance is intentionally limited to maintain a high-quality discussion and meaningful connections.