

From Product Manager to Product Leader: A Fireside Chat with Petra Wille
About this talk
In this fireside chat, Ed Biden sits down with product leadership coach Petra Wille to explore what really changes when you move from individual contributor to product leader – and why so many people struggle with the transition.
You’ve been a strong IC. You know how to ship products, manage stakeholders, and juggle the million things the organization throws at you. Then comes the promotion – and suddenly, the job feels completely different.
Petra has worked with dozens of product leaders navigating this shift. She’ll share the common struggles she sees, the mindset shifts that matter, and how to prepare yourself – whether you’re about to make the jump or you’re in your first year wondering why everything feels harder than expected.
Along the way, she’ll introduce the Product Leadership Wheel, a framework she developed to help leaders find their footing in this new role.
This session is for you if:
You’re preparing for a move into product leadership
You made the switch recently and want to get your bearings
About Petra Wille
Petra Wille is an independent product leadership coach, the author of STRONG Product People, and the creator of the Product Leadership Wheel (and several other coaching and assessment frameworks for product people). She's been helping product teams boost their skill sets and product leaders develop their teams (and themselves) since 2013. Alongside her freelance work, Petra co-organizes Product at Heart in Hamburg, Germany.
This is a free webinar by Hustle Badger.