​Scaling in Asia is not a playbook exercise; it’s a go-to-market, pricing, and execution challenge that requires local nuance, financial discipline, and fast decision-making.

​From customer acquisition and pricing to operational readiness and forecasting, founders expanding across Asia face a unique set of trade-offs that standard GTM frameworks don’t always capture.

​This closed-door executive roundtable hosted by Airwallex & Wizly brings together experienced operators, CFO leaders, and GTM experts to unpack what actually works when scaling across Asian markets and how finance, GTM, and AI-powered intelligence must work together to support sustainable growth.

​This session is designed for leaders navigating real expansion decisions today.

​Who Should Attend

• ​Series A+ founders, CFOs, and Heads of Growth/Sales/Revenue

• ​Leaders expanding or planning to expand across Asia

• ​Teams rethinking customer acquisition, pricing, and GTM execution

• ​This is an intentionally small event capped at 15-20 pax.

​Session Rundown

​9:30 – 9:45 - Welcome & Context

​9:45-1045- Interactive Roundtable Discussion Covering:

Growth Foundations: The importance of financial discipline

• ​Building strong financial foundations before accelerating growth

• ​Forecasting discipline and financial visibility for multi-market expansion

• ​Compliance, entity setup, and operational rigor as growth enablers

• ​How tooling and process improvements elevate finance’s strategic influence

​GTM in Asia: Acquiring Customers and Scaling What Works

• ​How customer acquisition truly differs across Asian markets

• ​When to standardise GTM vs. when to localise aggressively

• ​Building repeatable GTM motions across diverse regions

• ​Aligning sales, marketing, partners, and customer success at scale

• ​Common GTM mistakes global companies make when entering Asia

​10:45-11:00- Intelligence in Action: GTM Decisions Powered by AI

​A short walkthrough showing how Wizly’s AI GTM Analyst synthesises:

• ​Market signals

• ​Regional GTM patterns

• ​Expert intelligence

​Using fintech and AI insights informed by Airwallex, Wizly will demonstrate how teams can:

• ​Validate GTM approaches by market

• ​Pressure-test customer acquisition strategies

• ​Support faster, more confident expansion decisions

​11:00-11:30-Networking

​Why Attend

​Participants will leave with:

• ​Clearer GTM frameworks for Asia

• ​Stronger alignment between finance and growth decisions

• ​Real operator insights from leaders who have scaled across the region

• ​Peer-level conversations with founders facing similar challenges

​About our Main Speakers:

​Ricky Kapur, Co-founder & Managing Partner, Alteus
(Former Head of APAC, Zoom | ex-Google, Microsoft, Oracle)

​Ricky Kapur is Co-founder and Managing Partner at Alteus, where he works with small- and mid-cap enterprise technology companies to successfully enter and scale across the Asia-Pacific region.

​With over 25 years of experience building and scaling technology businesses in APAC, Ricky has held senior leadership roles at Zoom (Head of APAC), Google (Managing Director, Google Cloud APJ), Microsoft (VP, Sales & Marketing Operations, APAC), and Oracle (VP, ASEAN Technology Sales). Across these roles, he has led cross-functional GTM teams spanning sales, marketing, partners, customer success, and operations.

​Ricky works closely with business leaders across Asia to help them navigate digital disruption, design effective GTM strategies, and build repeatable customer acquisition engines in complex, diverse markets. His focus spans localisation, operating models, and the practical realities of scaling in Asia’s dynamic enterprise landscape.

​William Chong, CFO, Osome

​William Chong is the Chief Financial Officer at Osome. He leads financial strategy, corporate finance, financial planning and operations, IT, and security management, as well as AI adoption across the company.

​​A former finance leader at Glints, William joined Glints as its first hire in finance and helped build its regional finance and legal capabilities from the ground up. He has been instrumental in the Series C and D fundraising that helped propel Glints as one of the largest job platforms for young professionals in Southeast Asia.

​​William brings a kaizen mindset to finance leadership: constantly optimising processes, empowering teams, and promoting transparency. He also speaks regularly at founder‑focused panels and advises on how AI and automation can elevate service quality within the finance function while keeping costs accessible.

​About our hosts

​Airwallex
Airwallex is a leading global financial platform for modern businesses, offering trusted solutions to manage everything from business accounts, payments, and spend management to embedded finance.

Wizly
Wizly is a decision-intelligence platform that provides access to expert-backed, cited research and insights, enabling faster and more confident decisions, without sifting through information overload.