'Made in Austin' Official SXSW Showcase + Creative Hackathon
MADE IN AUSTIN
Official SXSW 2026 Showcase
Presented by: Soundcheck Live × Top Down Creative
Zilker Brewing Co.
March 12, 2026
3:00–5:00 PM
Creative Hackathon (Free + Open to Public)
Join founders, musicians, designers, and developers for a live build session focused on the future of live events, AI, and the gig economy. Come collaborate, brainstorm, and connect.
Hear from Steven Tran (CTO, Soundcheck) on how we’re using AI to power live event operations and how you can apply these tools in your own work. RSVP required.
Sponsored by Lovable
5:00–6:00 PM
Live Podcast Interview
A live conversation between Ben Ikwuagwu (CEO, Soundcheck) and Eric Sims (Host, The Cowboy Experience).
We’ll talk about why Soundcheck exists, what’s broken in live event operations, and how AI is reshaping the industry from the inside out.
7:00–11:00 PM
Official SXSW Showcase featuring...
SXSW Music or Platinum Badge wristband priority. FREE event otherwise.
Build with us in the afternoon. Celebrate on stage at night.
Made in Austin.
💡 Become a Sponsor
Looking to boost your brand visibility? Join us as a sponsor and connect with Austin’s music + tech community. Your support helps bring creatives and innovators together.
Lovable
Lovable is an AI-powered development platform that helps builders turn ideas into real products faster. By combining natural language prompts with full-stack generation, Lovable enables teams to design, build, and iterate on software in minutes instead of weeks.
Top Down Creative
Top Down Creative is your trusted ally in music, media, and live entertainment. Backed by 20 years of experience, they bring bold visions to life — booking top talent, producing unforgettable events, and capturing every moment through compelling content.
The Cowboy Experience
The Cowboy Experience is a YouTube show dedicated to Texas — its people, its culture, and the enduring spirit of the Lone Star State. Through conversations, storytelling, and on-location features, the show captures what makes Texas bold, independent, and unforgettable. -Hosted by Eric Sims, Produced by Two7One Creative House
Somalab
Somalab is a wellness and nutraceutical company focused on developing science-backed botanical supplements that support brain health, energy, and overall performance. Based in Austin, Somalab combines natural ingredients with modern research to create innovative formulas designed to help people feel sharper, healthier, and more balanced in their daily lives.