Digital Fashion Week -Metaverse Edition (NYC)
METAVERSE EVENT — virtual participation. The IRL NYC event is live-streamed into the Metaverse and the Metaverse is live-streamed into the event space.
THIS IS THE AGE OF ENGAGEMENT....DO YOU WANT TO BE A PART OF IT?
Much technology exists. How do we cut through the noise to create truly engaging and exciting opportunities in fashion? DFW opens a window to the possibilities of customer engagement with experiences that change the way consumers interact with fashion. From an “inside-out” runway show that blurs the line between the metaverse and the IRL fashion to a smorgasbord of touch, feel, create, digitize exhibits that mobilize customer engagement from Brilliantcrypto gamified jewelry and NFC chipped accessories to viral hologram AI agents.
FEATURED EXPERIENCES
Metaverse runway experience and motion capture with PixelCanvas
Brilliantcrypto design, create, sell digital jewelry
AI runway fashion Neuono – the world’s first AI led fashion label. Users register on the app, and can prompt to generate hyper-personalised designs, which can then be ordered (made-to-measure), and are delivered in 4 weeks worldwide.
A virtual showroom in Decentraland is replicated IRL with the Decentraland fashion designs to Try On in a photobooth.
Mirage the talking mirror delights audiences with irreverent style analysis
Right Direction design and print on-demand accessories
ClubMiku the viral AI Agent
Stephen Vineburg AR/XR fashion
Duo Design Studio: Digital fashion for a sustainable future helping brands streamline design, reduce waste and increase sales with digital product creation.
TALKS
12.15p Opening ceremony
Clare Tattersall, Founder Digital Fashion Week
12.30p Threads of Success — Scaling a Fashion Brand to Your First Million
Tony Henry, Founder & CEO of 99 Yards
Yevgeniya “yay” Yushkova, YAY Designs
1pm Beyond the Render: Why Digital Assets Matter More Than Ever
Brandon Keeney, Senior Manager of Digital Product Creation, Tapestry (Coach, Kate Spade, Stuart Weitzman
Marz Klimaszewska, Business Development Manager, CLO Virtual Fashion
1.45 pm Mining the Future of Jewelry: What Does it Mean to Create Real Value Through the Generation of Authentic Gemstones. presented by Brilliantcrypto
2.30 pm From Followers to Fashion Houses: Designing for social gaming and avatars
Jana Delamarter | Staff Product Designer at Meta Reality Labs
Jackie Berado | Principle, Designer Fund
3.15pm From Catwalks to Consoles: Fashion’s Play in Virtual Worlds
Tracy Greenan | Co-founder, Fashion in Gaming Awards
Evelyn Mora | CEO of VLGE.COM
4pm Workshop: “Soft Launching My AI Agent: Build It. Brand It. Flaunt It.” Hosted by Astrid Pilla, creator of the viral agent Miku and founder of ClubMiku.com Build your own AI Agent in an hour! With https://voxta.ai/ and Higgsfield AI
5p Fashion Film Screening: presented in partnership with AIfa | Clare Maguire and Leo Crane
6-7P BREAK/RESET FOR VIP RUNWAY SHOW
7p RUNWAY SHOW
99 Yards runway presentation
Neuono, the world’s first AI led fashion label. Hyper-personalised designs delivered in 4 weeks worldwide.
Right Direction
Loreine
Stephen Vineburg