Expert Session with Melissa Jacobs

​Your best customers often understand something about your brand that prospects don't yet grasp — and that gap can shape everything from messaging to growth.

​In this practical expert session, Melissa Jacobs will unpack the perception gap and explore how marketers can use customer insight to identify what future buyers still need to believe, then turn that into clearer messaging and stronger direction.

​Expect a thoughtful, practical conversation that will help you think more clearly about customer belief, positioning, and the messages that matter most.

​The Midwest Marketing Meetup is for curious marketers in the Green Bay and Fox Cities who care about the craft and want to make progress in their careers.

​​It’s a space for honest, non-performative conversation about the challenges you’re actually facing, with peers who get it and aren’t trying to sell you anything.

​​You’ll leave with clearer thinking, practical next steps, and relationships that help you make progress.