Cracking the Cyber Market
The US cybersecurity market is approaching $100 billion. It's also one of the hardest markets to break into from the outside.
American companies don't buy security the way European or Balkan companies do. The decision-making process is different. Trust signals are different. Business relationships are different. Most foreign firms never figure it out.
Chris Nyhuis knows this firsthand. He built Vigilant from zero, with no outside funding, into a multi-million dollar cybersecurity company. Chris holds multiple patents in data integrity and threat detection. He previously served as CISO of a national automotive data analytics company where he developed groundbreaking methods for defending large datasets against advanced cyberattacks. Under his leadership, Vigilant has become an industry leader in managed detection and response, serving clients across automotive, financial, healthcare, and telecommunications sectors in the US.
In this 60-minute session, Chris shares what works when selling to US clients.
You will leave understanding:
How US companies buy cybersecurity services
Trust and credibility signals that open doors in the US
Stories of what works and what doesn't
Cyber conversations taking place during the Iran war
What it takes to compete at the US level
About Chris Nyhuis Chris co-founded Vigilant in 2009 and is a sought-after speaker on cyberwarfare, AI-driven threats, and cybersecurity leadership. He has spoken and trained extensively across the US and internationally, working with organizations ranging from financial institutions to government agencies. Vigilant also directs 25% of its profits toward fighting child trafficking and supporting vulnerable populations globally.
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