TOCW Flagship Event: Marketing, Comms & Media | Changing the Narrative from Cost to Opportunity
Join Orchestra Marketing for this Toronto Climate Week flagship event exploring how we move the narrative from cost to opportunity; from preventing disaster to producing profit and building better lives in the process. Through candid panels, a hands on workshop and open conversations, we'll dig into what it takes to make climate action feel less like a sacrifice and more like a smart bet.
Expect honest dialogue, practical takeaways and a networking happy hour to close out the day.
Agenda:
1:00 | Registration & Mingle
1:30 | Welcome Remarks from Orchestra Marketing's CEO, Jocelyn Butler
1:45 | Fireside Chat | From Principles to Practices
How do we prevent greenwashing as agency and brands by applying high level principles that lend themselves to effective and accurate communication practices at all levels of an organization.
Wesley Gee, The Works Design, Chief sustainability Officer & Principal
Jocelyn Butler, Orchestra Marketing, CEO
2:30 | Refreshment Break
2:45 | Panel | Easing Consumer Decision and Behaviours in an On-Demand World
3:45 | Lightning Talks & Workshops
We're changing it up and getting you moving with a series of talks and workshops around marketing, comms and media. From generational empathy mapping, to climate comms at the Municipal level, to mapping your digital ad impact, there will be something for everyone!
Workshops to be announced May 1.
5:00 | Happy Hour Networking
Take time to connect with the like-minded individuals in the room
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