FoodHack Amsterdam: Beyond the “Alternatives” - The Future of Proteins
Over the past decade, plant-based companies like Beyond Meat and Oatly have captured global attention and sparked high expectations with their IPOs. But have these products truly met core consumer needs and accelerated the protein transition we need? And what lessons can we draw from their journey - and from investors’ growing skepticism?
In this session, we’ll look back at the first wave of alt-proteins and explore what’s next: from up-cycling innovations to novel protein sources. Leading entrepreneurs and experts will share insights in a forward-looking conversation about the opportunities shaping the next phase of the protein transition - and why the most exciting chapter is only just beginning.
Whether you’re an investor, start-up founder, researcher, or food industry professional, this event is designed to spark dialogue, challenge perspectives, and highlight where the alt-protein sector is headed next.
The event is free but registration is mandatory.
Guest speakers:
We’re thrilled to be joined by exceptionally knowledgeable and driven guest speakers who will guide us through this important topic.
Ferry Kamp: with over 25 years of experience transforming the food industry - from corporate giants like Unilever to disruptive startups - Ferry brings a unique perspective as a growth leader, venture builder, and investor.
Sneha Chatterjee is an investor at Ki Tua Fund, the corporate venture capital arm of Fonterra Dairy Co-operative. She focuses on evaluating breakthrough technologies shaping the future of the "Alternative Dairy" industry.
Xander Koning is a chef and HORECA expert turned food innovator, now shaping the future of proteins as co-founder and COO of Muchroom, a disruptive Dutch player in the protein transition space.
During the event participants will also get the chance to taste Muchroom’s products firsthand. A tasting you don’t want to miss, believe us.
Stay tuned for more updates on startups who will sample their products during the event!
Pitch
Are you a start-up within the innovative protein space? Join our 30-second pitch session and share your business update with the audience (open to anyone).
Agenda:
5:30pm - Doors open
6-6:45pm - Panel discussion
6:45-7pm - Audience Q&A
7-7:05pm - Start up pitches
7:05-8:00pm - Innovative proteins tasting and networking
About the organizer:
FoodHack is a community-driven platform that inspires, highlights and connects food entrepreneurs and innovators. With meetups across the globe, a weekly food industry newsletter, a membership program and an annual summit.
FoodHack Amsterdam Ambassadors: Ajda Sever and Gloria Fiore
Must reserve your spot in advance and please do let us know in case of cancellation.
Event Photo Disclaimer: By signing up for this event, you consent to the use of photographs in our marketing material. If you prefer not to appear, please email [email protected] to opt out. Your participation implies agreement.