IL's 5 Top Reads of 2025 (and What Your Product Can Learn From Them)
What can this year’s most thought-provoking books teach us about building products people actually choose, use, and return to?
Join the Irrational Labs team for a special year-end session where five of us each spotlight one of our top reads of 2025 — and translate its most compelling idea into something directly useful for product builders and decision-makers. Think of it as the intersection of smart reading + applied behavioral design.
Each speaker will cover:
The book + its crisp TL;DR
One standout behavioral insight worth stealing
How that insight translates into better product design
You’ll walk away with:
New ways of thinking about users, motivation, and decision-making
Practical takeaways you can apply to strategy, UX, and experimentation
A curated reading list to sharpen your thinking for 2026 and beyond
Who this is for:
Anyone who shapes products, experiences, or decisions, and wants richer mental models for understanding human behavior.
If you want to end the year inspired (and start the next one with clearer thinking), this session is for you!