How to Scale App Campaigns

​Running app ads since 2021 and managing over $100M in Meta ad spend, Aazar has scaled multiple app campaigns from early traction to large-scale growth.

​This session breaks down the frameworks and decision-making processes used to grow app campaigns efficiently on Meta. You’ll learn proven strategies for increasing ad spend while maintaining strong performance, the day-to-day optimization tactics top marketers use to keep campaigns profitable, and how to structure your ad account for long-term scalable growth.