🚀 Sales OStin. From Startup to Successful Exit
​An acquisition isn't just a financial event; it's the ultimate validation of your go-to-market strategy. Strategic acquirers don't buy products—they buy predictable revenue machines. The question is, are you building one?
​Your exit strategy starts on day one with the sales system you design, the team you hire, and the partnerships you build. A messy GTM, inconsistent sales performance, or a revenue model that relies on heroic efforts will kill a deal faster than a bad term sheet.
​Join us for a two-part conversation on how to build a company that's truly built to sell:
​🎙️ Speakers:
​Michael Tessler - Managing Partner at True North Advisory.
​As the Co-founder and former CEO of BroadSoft, Michael led the company to become the global market leader in Cloud Communications. Under his leadership, the organization grew to nearly 2,000 employees and served customers in over 80 countries, ultimately leading to the company's successful acquisition by Cisco for $1.9B. Michael now helps entrepreneurs scale their businesses as a Managing Partner at True North Advisory, focusing on strategy, company positioning, and CEO mentoring—the key elements of a successful exit.
​Gordon Daugherty - Bestselling author, seasoned business executive, and investor.
​Gordon is an Austin-based investor and the co-founder and Chairman of Capital Factory, one of the region's most prominent startup accelerators. Critically, Gordon is an M&A veteran, having been personally involved in 16 company acquisitions throughout his career—11 times as the buyer and 5 times as the seller. He will share the critical insights from the buyer's perspective: what metrics, GTM systems, and team structures make a startup an irresistible acquisition target.
​We'll discuss:
​✅ Owner's Mindset Shift: How the founder must change their focus to become the strategic CEO who properly prioritizes time and resources for global scaling.
​✅ The Investor's View: What specific metrics and milestones make your startup interesting to investors today and an acquisition target tomorrow.
​✅ The Revenue Machine: The non-negotiable requirements for your sales system and operational infrastructure to deliver predictable, scalable revenue.
​Perfect for:
​
👉 Founders and CEOs planning their company's growth strategy.
​👉 Sales Leaders focused on creating predictable, scalable revenue models.
​👉 Executives seeking insights on strategic shifts and global expansion.
​📋 Agenda:
​6:00 – 6:30 PM. Open door. Network, drinks, snacks.
​6:30 - 6:40. Welcome words.
​6:40 - 7:10 Speaker 1.
​7:10 - 7:40 Speaker 2.
​7:40 - 8:30 Q&A, Networking
​8:30 PM - Doors close.
​🎤 Moderator
​✅ Valentyn Yaromenko, Founder and CEO of Big Sister AI and WhiteSales. He built Ukraine's largest sales consulting company and, with experience scaling businesses during revolutions and war, develops AI-driven tools at Big Sister AI to enhance sales team performance.
​🚗 Parking
​Capital Factory Austin offers parking validations between 5 and 9:30 PM, Monday through Friday. Guests must enter the garage at 5:00 pm or later and leave before 10:00 pm to have their parking validated down to $8 using a coupon the front desk host provided.
​​🤝 Hosts and sponsors:
​​1) Big Sister AI - Sales Score Tracker.
​Big Sister helps US SMBs solve the challenge of measuring and boosting sales productivity by providing an AI-powered Sales Score Tracker that evaluates skills in calls, meetings, emails, and CRM interactions and offers personalized advice to enhance performance. To explore DEMO, click here.
​​2) Capital Factory is the center of gravity for entrepreneurs in Texas.
​​They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers. To sign up for a Capital Factory coworking membership, click here.