Cover Image for FireSide (Market Expansion – How MuseLive Created a Global Music Format)
Cover Image for FireSide (Market Expansion – How MuseLive Created a Global Music Format)
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Startup Center for foreign entrepreneurs in Korea

FireSide (Market Expansion – How MuseLive Created a Global Music Format)

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About Event

This fireside session explores MuseLive’s journey from local innovation to global recognition, redefining the future of physical music media.

Participants will learn how a startup can create new value in a mature industry through technology, creativity, and strategic expansion.

Through the MuseLive case, attendees will gain practical insights into building global competitiveness while preserving cultural identity and user experience.

<Speaker>

Seok Cheol, CEO of MuseLive

<Key Takeaways>

  • How MuseLive discovered and validated a new product category in a traditional industry

  • Strategies for scaling an entertainment-tech startup to global markets

  • Lessons from balancing creativity, technology, and business scalability

Location
Global Startup Center
169 Yeoksam-ro, Gangnam District, Seoul, South Korea
Avatar for GLOBAL STARTUP CENTER
Startup Center for foreign entrepreneurs in Korea