FireSide (Behind the Product: How Paywork Discovered Real Customer Problems and Achieved PMF)

​🔎About This Workshop Series

​This workshop is part of a hands-on founder education series that highlights the real journey of building a product. Instead of polished success stories, it presents raw insights from interview data, field observations, and decision-making under uncertainty, showing how founders align their products with real market needs.

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​💡Key Takeaways

• ​Why products fail without real customer interviews

• ​How repeated customer language reveals true pain points

• ​Shifting targets and redefining value to achieve PMF

• ​Moving from feature requests to full user journey insight

• ​Achieving Top 3 ASO ranking through customer-driven messaging

​🎙️Speaker

​Jean Son,  Founder & CEO of Paywork

​The founder of Paywork built a SaaS platform that simplifies settlement and accounts receivable management for small, field-based industries such as wholesale and construction. Through continuous customer interviews and behavioral analysis, the company achieved product-market fit and expanded its market presence. Paywork is a SparkLabs Batch 18 graduate, recognized for its strong App Store Optimization (ASO) performance and customer-driven product messaging.