​Struggling to start with content creation?

​You're not alone.

​This 1-day content hackathon is for everyone and anyone who wants to get started with social media content.

​Whether it is...

• ​(attempts to) Viral product marketing videos

• ​Thought leadership pieces for your industry

• ​Podcast recordings

• ​Day-in-the-life videos

• ​Sharp series of posts on X for the next 2 months

• ​Newsletters and blog posts

• ​...and more!

​Refundable Deposit!

​To ensure we get only committed attendees, and due to limited availability, we'll take a £5 ticket deposit, which we will refund when you show up.

​No refunds if you cancel or can't show up.

​Schedule [all items optional]

​🕘 09:00 – 09:30 | Arrival, Check-in & Tea/Coffee!

• ​Grab your badge, meet your peers, and drop your handles on the shared “wall of profiles.”

​🎙 09:30 – 10:15| Welcome & Speed-Networking

• ​Short welcome by Simon Sällström (@impactFounderJourney), founder of DirectEd Development & Tison.io.

• ​Overview of the day and goals.

• ​Then, we'll be doing 1-min speed networking rounds so that people can get a sense of who else is here and who's looking to do the same thing!

• ​We'll make some WA groups with people who want to focus on slightly different areas of content and a public spreadsheet for you to put in what your goals are so you can easily find likeminded.

​ 🎥 Bring your gear! Cameras, lights, gimbals, drones, podcast mics — everything is welcome. Sharing is caring!

​⸻
💡 10:30– 11:00 | "Personal Branding & Startup Marketing" with Meagan Loyst

• ​Meagan Loyst is the Founder & CEO of Gen Z VCs, the largest community for Gen Z investors, founders, and operators with 27,000+ members from 80 countries. She was the youngest hire at 2 top investment funds (General Atlantic, $80Bn AUM & Lerer Hippeau, $1.5Bn AUM).

• ​How do you build a 100k+ personal brand? Get invited to hold talks at board rooms? How is startup marketing different from big company marketing?

​💡 11:00– 11:30 | 'The Content Battle Plan’ (workshop) with Giles Mallinson.

• ​Giles is the content creator & socials manager at Encode Club

• ​Content

  • ​How to structure content using Share, Teach, Show

  • ​How content ratios change for growth vs sales

  • ​When to focus on growing an audience vs monetising

  • ​How often to post and where to post short form

  • ​Why you do not need a niche at the start and how to get past the fear of posting

​⸻

​👩‍💻 11:30-12:00: "Starting Content: Planning Before Action"

• ​HannaYin Lindgren has worked as a Content Creator specialised in video with over 6 years of experience, holding a Masters in Documentary Filmmaking from UCL. She is an expert in end-to-end production, from pre-production planning and workflows to production, interviews and filming, to final post-production delivery in the edit.

  • ​How do you plan a shoot? Tips and tricks to make a professional grade reel?

  • ​Come here for storytelling fundamentals and film creation.

​⸻

​🍽 12:00 – 14:00 | Suggested Lunch Break Period (NOT PROVIDED)

​⸻

​🎧 14:00 – 16:00 | Sprint #2: More Deep Work!

​Suggested activites

• ​Video/Podcast Track: Plan and Record.

• ​Writing Track: Draft 3–5 content pieces for the week. Set up an experiment plan. Peer review.

​⸻

​☕ 16:00 – 16:30 | Break with energiser

• ​Fika break!

• ​Optional energiser game!

  • ​We'll meet right by the doors

  • ​It'll be outside (just 10 min or so

  • ​Some hand-eye coordination

​⸻

​⚙ 16:30 – 17:30 | Sprint #3 — Getting it out there!

​Suggested Activities

• ​Make the first post (about the hackathon!!) on your socials

• ​Ask peers for feedback on the work you've done for the day!

• ​Schedule in all the content you managed to create today.

• ​Templatise and set up systems/reminders so that you block out time to do this for the rest of the year.

​⸻

​🌇 17:30 – 18:00 | Wrap up

• ​"How to Turn Attention to Money" with Simon Sällström

• ​We'll share a selection of Content Submissions (there'll be a form for this) we receive

• ​A moment to like/comment/repost each other's posts!

• ​Group photo!!

​About the hosts

​Tison.io (https://tison.io/) is the sister organisation of DirectEd Development, an elite academy that identifies and trains top 0.1% African tech prodigy for global tech. Tison has worked with 20+ US/UK founders to accelerate their tech roadmap or build their MVPs. OFFER: free 2-day dev & design (5x per month available). Message Simon Sällström to learn more and get the screening questions! /simon-sällström-3659b616b

​Encode Club is a developer education company and global community in emerging tech, with a dedicated co-working space in London. Encode partners with leading Web3 and AI companies to run hackathons, bootcamps, and accelerators for hundreds of developers each quarter.