Influencer Lab: Content as Innovation
The Influence Lab explores how creators, entrepreneurs, and professionals are building influence, shaping culture, and unlocking revenue in the creator economy. This isn't about going viral, it's about designing influence with intention, strategy, and sustainability.
KEYNOTE & Q&A: KALEN ALLEN
Kalen Allen is the blueprint for the modern multi-hyphenate creator.
From viral "Kalen Reacts" videos to becoming the first-ever Artist in Residence on The Ellen DeGeneres Show, Allen mastered turning authentic content into cultural currency. Today, he hosts Fox Reality Check and Pick Your Prize on Amazon Live, judges Food Network's biggest competition series, stars in Netflix's global #1 hit Meet Me Next Christmas, and made his Broadway debut in Elf the Musical.
A Temple theatre graduate and NYU-trained journalist, Allen has built a career across broadcast, streaming, live commerce, stage, and social—rooted in cultural fluency, business fundamentals, and authenticity.
His keynote unpacks the real strategies behind building sustainable influence, monetizing content authentically, and evolving with the media landscape. Following the keynote, attendees can ask questions and dive deeper into what's shaped his career. Creators are encouraged to capture content throughout, turning the space into a live demonstration of influence in action.
COCKTAILS & CO-WORKING MIXER
The evening transitions into a social mixer led by Celebrity MUA and Creator Economy Strategist Kierra Lanice, founder of Cocktails & Coworking. Connect Kalen Allen along with fellow creators, entrepreneurs, and professionals in a relaxed setting built for meaningful collaboration.
WHO THIS IS FOR
Aspiring and established creators. Entrepreneurs building personal brands. Professionals exploring content as a business tool. Anyone ready to design influence with intention.
The Influence Lab is a purpose-driven experience that leaves you with a framework, not just inspiration.
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