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Access Enterprise Customers through Partnerships like Microsoft

Name: Access Enterprise Customers through Partnerships like Microsoft
Start: 2025-10-23T18:00:00.000-04:00
End: 2025-10-23T20:30:00.000-04:00
Location: New York, New York

Hosted by Crystelle Desnoyer

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New York, New York

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About Event

🎯 Access Enterprise Customers through Partnerships like Microsoft and other Fortune Companies

Curious how startups land Fortune 500 clients? The secret often lies in the right partnerships.

Join us for a tactical conversation led by Crystelle Desnoyer, CEO of How2Scale and Principal Strategic Partnerships GenAI at Adobe, with VC Partners (details to be announced shortly), Elena Kennedy (AI Startups at Microsoft) and Juhi Saha (Former Microsoft MD, Pegasus Program), Microsoft’s global startup acceleration initiative that helped startups scale through cloud partnerships and enterprise sales enablement.

This session will unpack:

How to navigate and plug into partner ecosystems like Microsoft
How to maximize value through the marketplace
What enterprise customers are really looking for (and how to stand out)
The dos and don’ts of co-selling with cloud providers
Real-world strategies used to help startups grow through Microsoft’s partner network

Whether you're an early-stage founder or post-Series A operator, this workshop is designed to give you actionable insights to break into the enterprise market.

Spots are limited. RSVP now to level up your GTM with the power of partnerships.

📍 Date & Time: Oct 23rd | 6–8:30 PM

Hosted by How2Scale.

Run of Show:

6pm - doors open with Welcome Drinks & Snacks

6:30pm - Fireside Chat & Q&A

7:30pm - Networking

8:30pm - end of event

Your Host:

How2Scale is a boutique advisory and event production firm helping scale-ups, investors, and enterprises accelerate growth through strategic partnerships, operational excellence, and curated community experiences. With deep expertise in scaling Tech companies across industries and stages, How2Scale bridges the gap between “little tech” and “big tech” through hands-on operational execution, content-rich gatherings, and ecosystem-led initiatives.