Specialty Crop Roundtable

​Why?
Specialty crops are a cornerstone of a healthy and diverse food system. However, their unique characteristics and growing requirements create a diverse set of management challenges, which are only becoming more complex in the face of climate change.​​

​Many AgTech startups have emerged in recent years with promising solutions to many of these challenges, but commercial success and scalable impact have been rare so far.​​

​In the 3rd iteration of our Specialty Crop Roundtable, THRIVE will convene key corporate stakeholders in an effort to highlight grower adoption strategies & success stories, while continuing to share valuable innovation insights and explore new collaboration opportunities.​

TARGET OUTCOMES
Discover grower adoption strategies that work and those that don’t​

• ​Highlight other steps that can increase successful solution deployment​

• ​Share lessons and insights on the role of AgTech innovation and working with startups​

• ​Explore strategic collaboration opportunities and drive action​

​AGENDA

• ​1:30 PM: Welcome & intros​

• ​1:45 PM: Presentation and Q&A with Patrick Heffer of IFA ​on novel crop nutrition for specialty crops​

• ​2:00 PM: (2-3) Presentations on grower adoption success stories & failures, addressing key lessons learned​

• ​2:45 PM: Discussion on areas of overlap, collaboration, & action​

• ​3:00 PM: Close​