Surviving Kenya: Inside the Hustle Economy
With the rising cost of living and limited formal job opportunities, many young Kenyans are building their own paths, through freelancing, content creation, small businesses, and side hustles.
This has shaped a fast-growing hustle economy, driven by creativity and resilience. But beyond the wins shared online, the reality often includes unstable income, burnout, and constant pressure to keep going.
This edition of Sauti Sessions brings together voices from across this space to unpack what it really takes to make a living in Kenya today. Through honest conversations and lived experiences, we’ll explore what’s working, what isn’t, and whether the hustle economy offers real opportunity or simply a way to get by.
Guests:
Artists: Mustafa The Poet, Brandy Maina
Main Guest: Eddie Butita
Panelists: Barrack Bukusi, Nyandia Gachago