EPC is a global collective of designers, thinkers, and creative leaders committed to evolving the practice of design as a way of thinking, living, and shaping the world with intentionality.

Extended Pack Collective (EPC)

Behavioural Understanding of the Indian Consumer

Building for India takes more than market data and broad assumptions. It requires a deeper understanding of how people think, choose, aspire, adapt, and respond within their everyday realities.

This session explores the role of research and behavioural understanding in building brands for the Indian market. It will look at how culture, context, habits, emotions, and social cues shape consumer behaviour, and why these factors matter when creating products, services, and brand narratives that truly connect.

For anyone building for India, this is a conversation about going beyond demographics and trends to understand the underlying human patterns. 

Stronger brands are not built only by seeing the market clearly, but by understanding the people within it more deeply.

Join us for the evening with our speakers.

EPC Unscripted: Behavioural understanding of the Indian Consumer

Sonam Sengar

Praveen Bandaru

Devanshika Tripathi 

Bobby Pashine

Mohit yadav

ivy-presto

Extended Pack Collective

For mid/lead-level designers and leaders who want to stay close to the EPC ecosystem and stay in the loop as things unfold.

As a member, you’ll get:
• Invitations to member events (online + offline)
• Announcements + calls to participate
• EPC newsletter with curated insights + early reveals
• 10% off EPC paid events
• Priority registration for public formats (after Syndicate)
• Access to partner perks + privileges across EPC’s collaborator network

General

What is your job title?

Syndicate is an invite-only membership of The Extended Pack Collective. It is extended by invitation to General members of EPC. It gives you free access to all Regular events and discounts on Signature events.

Syndicate

Brings global design leaders into small, high-trust working rooms throughout the year; each edition focuses on a single theme, and culminates in an annual convergence. 2026 Edition: The True Impact of Design.


What participation means
• Participate in 1 mixer (small-group working room; hosted throughout the year in multiple locations)
• Stay connected through the year (quarterly “Inside the Assembly” updates + invitation to a cross-mixer networking gathering)
• Be a credited contributor to the 2026 Moonshot Report (your contribution is captured through editorial synthesis; royalties from the book)
• Share the stage at the annual gatherings (a curated glimpse of the most meaningful insights from the mixers)

Additionally, receive complimentary General EPC Membership benefits (priced at $50 per year). 

https://moonshotassembly.com/

Moonshot Assembly 2026

A membership for founders who use design to shape strategy. Built for entrepreneurs who seek design-led decisions, stronger product thinking, and clearer alignment as they build and scale. Members receive structured access to design intelligence, advisory support, and the right expertise when it matters most.

Benefits
• Design advisory hours with seasoned design professionals from the Collective
• Founder-focused newsletter on using design to build and scale
• Hiring support: JD help, referrals/broadcasts, interview support and more
• Invites to select EPC executive gatherings
• 10% off EPC events

Founder's Circle

Standard

General members receive 10% discount on all EPC paid events.

Syndicate members have free access to all EPC paid events.