

Crafting Strategic Climate Narratives: The Art of Framing Facts and Figures
Overview
Climate change is not just an environmental crisis, but a complex web of justice, economic, and social challenges. Frontline communities bear disproportionate burdens; investors face growing stranded-asset risks; and the world continues to grapple with the environmental toll of fossil fuel dependence. Yet these interconnected issues are often communicated through dense, data-heavy analyses that fail to connect with decision-makers or the public.
The expansion of liquefied natural gas (LNG) offers a clear example. In Mozambique, LNG projects have displaced communities and triggered human rights violations. Across the value chain, methane – over 80 times more potent than CO₂ over a 20-year period – leaks during extraction, transport, and liquefaction, undermining claims that LNG is a cleaner bridge fuel. Meanwhile, as renewable energy continues to gain market competitiveness, sustained LNG investments risk becoming stranded. Recent analyses estimate that up to USD 48 billion in LNG carrier investments could be written off by 2035 under a 1.5°C-aligned scenario, underscoring the urgency of aligning financial flows with the energy transition.
This session brings together climate communication experts, journalists, and advocates to explore how complex, data-driven analyses can be transformed into accessible and compelling narratives that inform and influence public discourse. Speakers will share practical lessons on how effective and strategic framing has amplified media coverage, strengthened public engagement, and driven policy conversations.
The discussion will also support climate communicators in Asia – home to three of the world’s top five emitters and the fastest-growing energy demand globally – in advancing strategic narratives that position the region as a major playmaker in global decarbonization.
Hosts
Solutions for Our Climate (SFOC)
Session Highlights
Presentations
Gabriela Flores Zavala, Communications Strategy Consultant, NRGI (Natural Resource Governance Institute)
Aryanne De Ocampo, Campaigns Program Head, CEED (Center for Energy, Ecology, and Development)
Lays Ushirobira, Communications Manager - Amazonia Programme, Stand Earth
Farah Anzum, Bangladesh Lead, Strategic Communications - Energy and Climate, Global Strategic Communications Council (GSCC)
Q&A and Discussion