Chase Bank Presents: Marketing in a Digital World
Marketing in a Digital World
This workshop equips participants with a clear, practical framework for building visibility, connection, and growth in today’s digital-first economy. Participants will learn how to clarify their unique business identity, identify where their customers actually spend time online, and intentionally use digital spaces to build trust, community, and momentum—without needing to be everywhere at once.
Grounded in real-world business scenarios and supported by a guided workbook, this session moves beyond trends and tactics to help participants develop a sustainable, values-aligned digital marketing strategy they can refine over time. Attendees will leave with a clearer sense of ownership over their online presence and the confidence to make data-informed decisions that support long-term growth rather than short-term noise.
What You’ll Walk Away With
A clearer articulation of your unique business identity and how it should show up online
A structured approach to identifying where your customers are and how they use digital platforms
Practical strategies for maximizing your online spaces—including websites, social media, and email—without burnout
An understanding of how to analyze performance and adjust your digital marketing over time using simple, accessible metrics
Tools to confidently own your digital spaces, including your brand voice, story, and community presence
A completed or partially completed workbook you can continue to use as a living strategy document
Who This Is For
Women founders, entrepreneurs, and small business owners
Builders and creatives developing products, services, or community-driven initiatives
Professionals responsible for marketing, communications, or brand presence—formally or informally
Early-stage business owners who want clarity and structure, not gimmicks
Participants preparing to build visibility for upcoming launches, programs, or offerings
Not for:
Participants looking for advanced growth hacking, influencer marketing deep-dives, or paid ad optimization tactics
Anyone seeking one-size-fits-all marketing formulas or overnight results
What You Need to Participate
The Marketing in a Digital World workbook (will be provided)
A project, or business idea you are actively building (or preparing to launch)
Willingness to reflect honestly on your current digital presence
No prior marketing, branding, or analytics experience required
About the Facilitators
LaTrese Steplight
LaTrese Steplight is a Vice President and Senior Business Consultant with JPMorgan Chase, bringing over 29 years of banking experience and a deep commitment to small business success. She currently leads Chase’s Coaching for Impact Program for Cleveland and surrounding areas, providing entrepreneurs with one-on-one coaching, financial and credit solutions, community resources, and year-round training.
With firsthand experience as a business owner, LaTrese brings a grounded, practical understanding of what it takes to sustain and grow a business. Her work is driven by a passion for bridging knowledge and wealth gaps, and she actively partners with nonprofit organizations to deliver business education and resources. LaTrese also serves as the Women on the Move Field Site Lead for Ohio and is a graduate of the University of Akron and a member of Delta Sigma Theta Sorority, Inc., an organization dedicated to public service.
Teresa Morales-Bargar
Teresa Morales-Bargar is a Vice President and Community Manager for Community & Business Development at JPMorgan Chase, where she serves as a trusted local ambassador in Cleveland. With more than 18 years of experience across Retail, Consumer, and Business Banking, Teresa specializes in building strong partnerships with community leaders, nonprofits, and small businesses to drive lasting neighborhood impact.
Through financial health workshops, nonprofit collaborations, and community programming, Teresa helps expand access to opportunity by equipping individuals and entrepreneurs with tools to build stronger financial futures. She is an active member of multiple Business Resource Groups, serves on the Women on the Move Council for Northeast Ohio, and contributes her expertise to organizations such as Bank On Cleveland, Junior Achievement – She Leads, and the Greater Cleveland Career Consortium. Teresa has been recognized as one of Crain’s 2025 Women of Influence and 100+ Latinos to Know in Cleveland (2025).