Up Club Huddle Up: Sell the moment, not the product: Why occasion language wins the trip before the aisle

​​THIS IS JUST FOR PAYING UP CLUB MEMBERS 🎟️

​​Topic: - Up Club Huddle Up: Sell the moment, not the product: Why occasion language wins the trip before the aisle - thanks to Tina Thompson for hosting this one!

​​Details:

​The missed opportunity: most brands still speak in claims, ingredients, features, brand positioning.

​But shoppers justify with occasions. Rituals. Moods. Quick fixes. Little rewards. Coping mechanisms (let’s be honest).

So there’s a gap.

Brands are describing the product.
Shoppers are describing the moment.

When you don’t own the moment, you end up fighting on price, promo, familiarity, shelf position.

I’ll break down how to turn occasion language into pre-store intent, and convert it into in-store choice.

​​Reminder: Huddle Ups are intimate, focused discussions on a specific topic. They are online, so you can be anywhere. They are capped at a maximum of 8 members in each session.

​​The structure of the sessions will be:

• ​​Intros from everybody

• ​​20-30 mins from host to learn about the topic

• ​​20 mins for Q&A

​​A Huddle Up is NOT a talk, or a workshop or a lecture! These are open discussions to bring along your questions.

​​To make sure they remain a great experience we need to make sure we have enough people on each session. Therefore we operate a 3 strike rule for no-shows. If you can't make it and don't tell us in advance that will be a strike!

​​DO YOU WANT TO HOST A HUDDLE UP -- FILL OUT THIS FORM