How to build climate brands that scale
If you’ve been following Climate Drift for a while, you know we’re obsessed with the overlooked bottlenecks that decide whether climate solutions scale or stall. Here’s what nobody wants to admit:
Climate doesn’t sell itself.
Buyer decisions aren’t rational (even for B2B)
Climate brands have a trust deficit
Climate companies have much more power over growth and demand than they might think
When climate companies focus on performance and dismiss how customers experience their brand, adoption lags.
Growing climate companies into market leading brands is about more than better products or price parity. It’s about making the offering so irresistibly that the choice becomes obvious to customers. Reaching the right people. Translating megaton ambitions into what people actually want, and how they prefer it—whether they’re buying insurance, heating and cooling, or agricultural technology.
Building climate brands is also really hard—there’s system interdependencies to overcome, trust to build and low brand awareness and desire across B2B and consumer markets.
So we’re putting together a 60-minute LIVE Open Climate Session to talk about building climate brands designed for growth and scale.
Case studies of climate companies engineering for demand
Lessons from 80+ interviews with climate investors, executives and leaders.
Come for the brand strategy breakdowns. Stay for the blueprint on what it takes for customers to choose what your company has to offer.
Participants & bios:
Michu Benaim Steiner: Managing partner at branding firm In-House International. For 15+ years, she’s bridged business delivering market breakthroughs for game-changing companies. She's the author of “Becoming Obvious,” a free guide to unlocking adoption for climate tech, and a co-producer for Shiftmakers, a video series about climate innovation by design. https://www.linkedin.com/in/michubenaim/
Jessica Appelgren: SVP of Communications and Marketing at Palmetto, Jessica has 20+ years of experience in the climate space, helping category-defining technology companies scale faster, raise more, and stand out, from Impossible Foods to Alphabet’s X, The Moonshot Factory to Palmetto. https://www.linkedin.com/in/jessicaappelgren/
👉 RSVP now to secure your spot
About Climate Drift:
Climate Drift turns seasoned pros into climate operators and connects founders and investors to them through firesides, deep dives, company challenges, resources and a tight-knit private community.
Learn more about the Community here
Want to join our Accelerator? Get the details here