Texas House @ SXSW
Texas House at SXSW 2026 is where Texas shows up.
During one of Austin’s most important weeks of the year, Texas House becomes the gathering place for leaders across business, culture, technology, energy, media, and music. Its a gathering of the people shaping what’s next for our state.
Over multiple days of curated programming, we’re bringing together founders, investors, creatives, technologists, policymakers, and partners for conversations and experiences that reflect the scale and ambition of Texas. Right here, right now.
Days are centered on thoughtful, forward-looking discussions. Evenings lean into music, culture, and the kind of organic moments that only happen when the right people share the same space. It’s intentional without being forced. Elevated, but unmistakably Texan.
Texas House is built for connection. This is where industries overlap, relationships take root, and ideas move from conversation to action.
2026 SXSW Texas House Schedule
While registration is free and required for access, it does not ensure entry. Availability, venue capacity, or private gatherings may limit access to Texas House. Unless otherwise specified in the schedule, all event registrations must be completed through Luma.
Please note that the schedule is subject to change at any time and is not guaranteed.***
Friday, March 13: Global Innovation Rodeo
10:30AM | Private Event 🇬🇧 🤠
12:30PM | Doors Open
Public Welcome Mixer + Networking 🤝 🥂🍻
Bar is Open*[CULTURE EXCHANGE] Live performance by Texas State University's Mariachi Nueva Generación
1:30PM | Panel Discussion 💡
Texas State University Innovation Roundup
Dr. Judy Oskam: School Director of Journalism + Mass Communications at Texas State University
Dr. Tahir Ekin: Endowed Chair + Department of Information Systems & Analytics at Texas State University
Dr. Sujata Mandal: Assistant Professor of Instruction: Ingram School of Engineering at Texas State University
Dr. Chris Reyes: Co-Founder and CTO, Material Hybrid Manufacturing Inc
Dr. Aniruddha Bora: Assistant Professor of Computer Science at Texas State University
2:30PM | Networking Break 🤝
Bar is Open*
2:45PM | Panel Discussion 💡
AI Adoption: Who's Actually Building and Who's Just Talking About It? Presented by Speak4
Michael Petricone: SVP of Public Affairs at Consumer Technology Association
Austin Carson: Founder + CEO at SeedAI
Rebecca Mark: Founder at Hella Strategic
Ayham Boucher: Executive Director of AI Strategy and Enablement at Cornell University
3:30PM | Networking Break 🤝
Bar is Open*
3:45PM | Fireside Chat 🔥
Entrepreneur-Driven Economic Development: The Round Rock Startup Story
Robert Pieroni: Managing Director, Strategic Partnerships & Business Development at Gener8tor
Adriana Nunez-Young: Director of Innovation + Entrepreneurship at Round Rock Chamber
Alex Carter: Founder of XPerf Inc.
4:15PM | Networking Break 🤝
Bar is Open*
4:30PM | Panel Discussion 💡
USMCA 2026: The Decision That Will Shape North America
Kevin Brady: (United States), Former Chairman of the House Ways and Means Committee and a key architect of the USMCA
Ken Smith Ramos:\ (Mexico) – Mexico’s former Chief Negotiator for the modernization of NAFTA and the USMCA
Steve Verheul: (Canada) – Canada’s former Chief Trade Negotiator, including for the USMCA
Drew Scheberle: Executive Director of the National Security Innovation Council
5:15PM | Networking Break 🤝
Bar is Open*
5:30PM | Panel Discussion + Film Feature 🎬
Time + Water
Discussion, Storytelling In A Time of Transition
Sara Dosa: Academy Award nominated Director
Jessica Harrop: Executive Producer from the upcoming National Geographic Documentary Film Time and Water (Currently playing @ SXSW)
Cymene Howe: Professor Anthropology and Co-Founderunder of the Science and Technology Studies Program at Rice University
Dominic Boyer: Professor and Co-DIrector of the Center for Coastal Futures and Adaptive Resilience at Rice University
Craig Campbell, Associate Professor in the Department of Anthropology at UT Austin
6:30PM | Global Innovation Rodeo Evening Mixer 🤠🤠🤠
Enjoy Music + Mingling! 🎉
7:30PM | [MUSIC SHOWCASE] 🎶
DJ Performance by El Dusty
9:00PM | [MUSIC SHOWCASE] 🎶
DJ Performance by Vinyl Ranch
10:30PM | Doors Close 🥱
Join Us Tomorrow!
Saturday, March 14: Y’all Street Takeover
10:00AM | Doors Open
Public Welcome Mixer + Networking 🤝
10:30AM | Fireside Chat 🔥
From Wall Street To Y'all Street: Texas And The Future Of American Markets
Bryan Daniel: President of the NYSE Texas
TBA
11:00AM | Networking Break 🤝
11:15AM | Fireside Chat 🔥
The Rise of Y’all Street: Why Community Still Matters for the Future of Texas
Hugh Forrest: CEO of Gather + Grow Experiences and Former President of SXSW
Will Herrmann: Founder + President of Texas House
11:45AM | Networking Break 🤝
12:00PM | Panel Discussion 💡
Bar is Open*
The Texas Advantage: Why University-Industry partnerships Work
Alanna Sarabia: Director of Corporate Engagement at Texas State University
Christian Reyes: Partner Account Manager at Keysight Technologies
Blake Lyons: Senior Vice President of Marketing and Business Development at RBFCU
John Chartier: Director of Business Operations at TEKsystems
1:00PM | Afternoon Mixer 🤝 🥂🍻
Bar is Open*
2:00PM | Fireside Chat 🔥
Y'all Street Innovation Pipeline: Why McKinney is the Launchpad
Michael Kowski: President + CEO of McKinney Economic Development Corporation
2:30PM | Networking Break 🤝
Bar is Open*
2:45PM | Masterclass 🤓
Mckinney Master Class: Relocating to Texas and Tapping into the Innovation Fund
Troy Billet: Innovation Fund Manager at McKinney Economic Development Corporation
3:45PM | Networking Break 🤝
Bar is Open*
4:00PM | Fireside Chat 🔥
The Path To Y’all Street: Texan’s Journey To IPO
Thomas Healy: CEO of Hyliion
Aram Attar: CEO of The VC Factory
4:30PM | Networking Break 🤝
Bar is Open*
4:45PM | Film Screen and Q&A 🎬
Fin & Fur Films presents a special preview of Deep in the Heart II: A Texas River Story
Alex Kuehler: VP Of Communications at Texas House
Josh Winkler: Lead Producer of Deep in the Heart II
5:30PM | Y’all Street Takeover Evening Mixer 🤠🤠🤠
Enjoy Music + Mingling! 🎉
7:00PM | Musical Performance 🎶
Featuring Paul Val
8:30PM | Musical Performance 🎶
Featuring Conner Stephens
10:30PM | Doors Close
See y'all next year! 👋
About Texas House
Texas House Team, Global Superconnector Dinner @ SXSW London
Texas is entering a new era — one marked by global influence, bold ideas, and a spirit of fearless creation. From space exploration to cutting-edge technology, our state is shaping the future, driven by a relentless drive to build what comes next.
Texas House proudly launched in 2025 at the South by Southwest (SXSW) Conference in Austin, followed by a global debut at the first-ever SXSW London. We create an independent platform to spotlight Texas’ growing role in global trade, innovation, and culture — and we’re just getting started.
This is where pioneers and disruptors share their vision, forecast the future, and celebrate everything that makes Texas a global powerhouse. Our vision is to evolve Texas House into an organization dedicated to fostering collaboration and strengthening the state’s leadership in critical industries that are shaping the conversations of tomorrow.
About SXSW
South by Southwest (SXSW) is one of the world’s most influential gatherings for technology, business, culture, and creative industries. Each March, the festival brings hundreds of thousands of attendees to Austin, Texas, including founders, executives, investors, artists, policymakers, and global brands.
SXSW is a week where technology, business, music, and film all happen at once, drawing people from across industries into the same rooms. The week is known for high-level conversations, major announcements, dealmaking, and performances that often break new talent.
With a strong international presence and a highly senior audience, SXSW has become a global platform for ideas, partnerships, and cultural exchange. It is a moment when Austin becomes a meeting point for industries shaping the future.
Partner With Us
We’re actively seeking sponsors and collaborators who want to align with the bold, boundary-pushing spirit of Texas House. Whether you're in fashion, food, tech, mobility, music, or beyond. This is your chance to plug into the most important week in Austin, if not the world.
Let’s build something unforgettable together.
Reach out to [email protected] to explore partnership opportunities today.
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