CREATE26 Community Breakfast: Mastering Founder-Led Sales in the Age of AI
[CREATE26 Members can join for free, non-members can buy a day pass to participate: https://create26.hu/en/product/day-ticket/
Why Embracing the Fundamentals Still Closes More Deals
Join us for a community breakfast celebrating the local release of The Launch Code: Master Founder-Led Sales and Boost Your Startup’s Revenue Growth by Zoltan Vardy – now available in Hungarian as A növekedés kódja.
This event is designed for startup founders and entrepreneurs who want to unlock the secrets of B2B sales success in the age of AI.
Many founders hope AI will solve their sales challenges by removing the discomfort and effort of founder-led selling. The truth: if your fundamentals are broken, AI will only help you fail faster.
In this session, B2B sales & GTM advisor Zoltan Vardy explains why founders must own sales, and why no technology replaces the core principles of effective selling. Drawing from his book The Launch Code, he shows how a mindset shift and a few powerful principles can turn even reluctant founders into confident closers, while using AI as a tool, not a crutch.
With real-world lessons from 200 startups in 26 countries, this session delivers a practical roadmap to scalable sales, without losing the human connection that closes deals.
Copies of The Launch Code will be available (in English and Hungarian) for purchase and signing.
Why Attend?
✅ Exclusive Insights – Get practical, actionable takeaways that will help you sharpen your message, close more deals, and scale your business.
✅ Keynote – Zoltan’s presentation will reveal his B2B sales blueprint and first-hand experiences and success stories working with founders.
✅ Audience Q&A – Ask Zoltan your burning B2B sales questions.
✅ Discover The Launch Code – Learn how to apply Zoltan’s proven Focus, Structure, Scale framework to master founder-led sales.
✅ Book Signing – Purchase a dedicated copy of the book at the event.
About the Speaker
Zoltan Vardy is a B2B sales advisor, author and speaker who helps founders accelerate revenue growth by sharpening their focus and structuring their sales to scale faster.
He’s generated $2 billion in sales over his 30 years as a C-suite executive and entrepreneur and has helped 200+ startups in 26 countries close high-ticket deals using The Launch Code sales framework — also the foundation of his book on founder-led sales.
Zoltan has had successful exits as a founder and investor and is chairman of Antavo, an enterprise SaaS company. Based in London and Budapest, he empowers entrepreneurs to turn their vision into reality.
About the Book
The Launch Code is a practical, no-nonsense guide to founder-led sales, designed to help startup founders turn sales from a struggle into a structured, scalable process. The Launch Code draws from Zoltan's 30+ years of experience and over $2 billion in sales and work with over 200 founders from 26 countries.
Agenda:
9:30-9:45 Arrival
9:45-9:50 CREATE26 welcoming
9:50-10:20 Discussion
10:20-10:40 Q&A
10:40-11:00 Networking
Disclaimer: If you're a member of the CREATE26 space, this event is free of charge for you. Please contact the CREATE26 team for more details!