​A one-day event for Shopify agencies, tech partners, developers, and consultants.

​Full Speed Ahead is a day of panels and hands on workshops covering commerce strategy, AI, development, growth tactics and more - brought to you by Submarine & Shopify.

​SCHEDULE

​9.30AM: Registration

​10.00AM - 12.30PM: Panels & Workshops

​12.30PM - 1.30PM: Lunch
Take a break in the courtyard with good food and better conversation. Catch up with the people you've been meaning to talk to, and come back ready for the afternoon. Lunch provided thanks to Submarine.

​1.30PM - 4.30PM: Panels & Workshops

​4.30PM - 8.30PM: Drinks & Nibbles
Join us on the rooftop at Runner Up Bar, right above the venue. The best conversations happen on rooftops! Drinks & grazing provided thanks to Submarine & Shopify.

​AGENDA

​Main Stage Panels

​10:15 AM — Getting seen: marketing & brand visibility for partners
Learn how partners are cutting through the noise to build a brand that builds recognition & attracts the right clients. From content to community, what's actually driving visibility and inbound lead generation.

Panellists:
Michael Laps - VCMO
Jessi Robertson - The Working Party


11:30 AM — Selling smarter: how partners are closing bigger deals in 2026
Partners share the strategies and tactics helping them win larger Shopify deals, what's changed in how merchants buy from partners, and how they are adapting.

Panellists:
Taylor Burgess - Overdose
Alex Iversen - Bedford Lane
Kohulen Mahan - Shopify

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1:30 PM — Cash is king: revenue growth levers brands should be pulling in 2026
Strategists on the front lines share what's driving revenue for their clients right now, and the opportunities most brands are leaving on the table.

Panellists:
Sianne Hussey - ProfitPeak
Zoe Goodhardt - TAG

​
2:20 PM — Levelling up with AI every day: how partners are working smarter
Engineering & operational leaders share the AI tools and workflows they've adopted into their daily work, what's stuck, and what's been a waste of time.

Panellists:
Luke Marshall - Pointer
Dave King - Radical Intelligence
Jason Bowman - Shopify

​
3:15 PM — Fireside Chat: Building a Global Brand from a Mosquito Bite

with Michael Jankie - Cofounder & CEO of NATPAT

​It started with a mosquito bite. Michael Jankie's daughter was in pain, he couldn't find a solution he trusted, so he built one. That solutions turned into a global wellness brand now stocked in over 10,000 stores worldwide, and selling over 100 million units.

​In this fireside chat, Michael gets into what it actually takes to grow fast without losing control: how NATPAT has used AI to handle customer support at scale, what it looks like to build genuine customer loyalty in a product category full of sceptics, and the decisions that separated a good idea from a real business.

​We'll end the day with an honest conversation about building something from scratch, staying close to your customer, and using technology as a lever for growth.

​Workshops

​10:00 AM — Claude Code live
Gavin Ballard walks through how Submarine uses Claude Code for automated bug & error triaging, speeding up PRs, and taking the friction out of deployments.

11:30 AM — The "Native" Advantage: Building & Scaling Smarter on Shopify
Most Shopify stores struggle with "app bloat" that slows down performance and fragments their data. In this workshop, Martin Cox from Overdose will show developers how to leverage Shopify’s native architecture to build a faster, more secure tech stack that leans on Metafields, Metaobjects, Flow and theme blocks. We’ll cover why storing data directly within Shopify is a game-changer for site speed and reliability, how to audit the App Store for high-quality native tools, and a simple framework to help you decide when to build a custom solution versus buying one.

​1:30 PM — The Power of Personalisation at Checkout
In this session, Blake Waldron from Checkout Components explores how personalisation at checkout drives meaningful gains in conversion and average order value for your customers. We’ll highlight checkouts achieving great results, break down what to look for, and show you how to segment customers and carts, with practical guidance on where to start to turn checkout into a revenue-generating moment.