Behind the Brand: How BrandProject Finds, Builds, and Scales the Next Generation of Consumer Companies
Invext, in partnership with BrandProject, invites you to an exclusive interactive session going inside one of North America's most distinctive consumer venture funds — the team, the model, and the thinking behind 13 successful exits over 13 years.
See a 6:20min intro-video of Brand Project here.
📌 Featured Speakers
Andrew Black — Founder & Managing Partner, BrandProject
Co-founder of Virgin Mobile Canada with Sir Richard Branson, growing it to over 1 million customers and $500M in revenue before its acquisition by Bell Canada. Former President at LEGO Americas, US GM at Nike, and VP Marketing at Dr Pepper 7UP. Andrew founded BrandProject in 2013 and has since built one of North America's most distinctive consumer venture platforms, backing brands acquired by Nestlé, P&G, Colgate-Palmolive, Chobani, and HelloFresh.
Hayden Williams — Partner, BrandProject
Former Principal at BBG Ventures, an early-stage consumer venture fund backed by AOL, and co-founder of Treatings, a venture-backed mobile startup. Hayden began his career in investment banking at Bank of America Merrill Lynch in the Financial Institutions Group. At BrandProject, Hayden leads deal sourcing, investment execution, and fundraising support for portfolio companies.
While our first session featured the founders building next-gen consumer brands, this session turns the lens on the investors behind them. How does BrandProject identify a winning brand before the market does? What happens after the check is written? And what does it actually mean to co-incubate a company from scratch?
This session is designed for investors who want to go deeper — understanding not just what BrandProject backs, but how they build, and why their model has consistently produced outcomes that the broader consumer venture market has struggled to replicate.
In this session, you will learn:
How BrandProject sources deals from a pipeline of 750+ opportunities per year and what separates the ones they back from the ones they pass on
What co-incubation actually means in practice — how BrandProject builds brands from scratch alongside founders, from brand positioning to leadership recruiting to go-to-market strategy
How BrandProject thinks about exit planning from day one — identifying acquirers early and building companies that strategics want to buy
The thesis behind Fund IV — why this is one of the most compelling entry points for consumer investing in a decade, and what the next generation of portfolio companies looks like
How Southeast Asian investors can participate in Fund IV through Invext's SPV structure
About BrandProject
BrandProject is a Toronto and New York City-based consumer venture fund with over a decade of experience identifying and building category-defining brands. Founded by Andrew Black, BrandProject operates both as an investor and an active operating partner — recruiting leadership teams, shaping brand strategy, and introducing founders to the strategics who ultimately acquire them. Their portfolio includes brands acquired by Nestlé, HelloFresh, P&G, Colgate, and ChobaniApple, with a 94% term sheet win rate over the last four years. Later this year BrandProject plans to do a first close on their Fund IV, which is a $75M early-stage consumer fund targeting the next generation of insurgent brands across consumer categories, with a focus on health and wellness.food, health, wellness, beauty, and consumer healthcare. Learn more about BrandProject at brandproject.com