The Future of B2C Growth (Yes! and AI!)
How is AI reshaping growth across modern B2C companies?
AI is enabling a new way to think about growth — one where companies can better understand users, engage with context, and move faster across the entire journey.
For our first B2C community event, we’re bringing together a small group of founders and operators to explore what’s actually changing, what’s real vs. hype, and where AI is already driving impact.
Speaker (more to come!)
CEO & Co-Founder, Sellence
Dan previously saw the challenge at Nexar: massive top-of-funnel, but very limited ability to engage users in a meaningful way. Today, through Sellence, he’s building how B2C companies interact with customers in a more personal, context-aware way — at scale.
Tomer is a serial entrepreneur, product leader, and Co-Founder of Arya. He’s built and scaled products across consumer, real estate tech, and cybersecurity at companies like Venn, Proofpoint (via the acquisition of FireLayers), and SupportSpace (acquired by Best Buy). He works at the intersection of product, operations, and go-to-market, focused on turning ideas into high-growth businesses.
Arya is building the couples wellness category, on a mission to make intimacy and relationship coaching as accessible as fitness, nutrition, and mental wellness. Our AI Intimacy Coach makes it easier for over 72 million couples in the US to talk about and be intentional about their love life and intimacy.
Founded by 2 repeat founders, Arya has raised $37M to date from Bitkraft, Ibex Ventures, Play Ventures, and notable consumer angels, has ~25k paying couples, and crossed $11M in ARR in 2025, growing fast in the $100B relationship economy market.
Yaffit Salmanson is a growth and marketing leader with over 20 years of experience building and scaling consumer brands. She holds an MBA from Harvard Business School and a BA from the College of Management. She recently joined B&H Photo as Vice President of Digital & Strategy, where she oversees ecommerce and the digital customer experience, including performance marketing and lifecycle.
Previously, she served as CMO of Appaman, where she drove double-digit growth through brand transformation, digital innovation, and performance marketing. Yaffit brings deep expertise in DTC, customer acquisition, and a data-driven approach to building scalable, high-performing brands.
Gil Eyal
Gil Eyal is the Head of Marketing and Innovation at Silverstein Properties (Inspire), helping shape hospitality, innovation, and tenant experience across one of the largest real estate portfolios in the U.S. He is an active investor in the Israeli tech scene, backing consumer and technology companies through Sticker Ventures. Gil specializes in influencer and celebrity-driven marketing, overseeing over 200 celebrity-led endorsement deals, working with names like Leonardo DiCaprio, Gal Gadot, Serena Williams, Zendaya, Steve Harvey, and many more.
Investing partner at Beyond22
Omer Sher is an operator and investor focused on consumer brands. He is an investing partner at Beyond22, backing early-stage startups, and previously spent two decades at Procter & Gamble in senior global leadership roles, including Chief Growth Officer for P&G Specialty Beauty and Chief Global Digital Officer for Pampers. He brings a practical perspective on building, scaling, and investing in enduring consumer businesses.
Bryan Welfel is the CEO of The Beard Club and Co-Founder of Fixed Focus, where he builds and scales consumer and technology businesses with strong fundamentals and meaningful barriers to entry.
The Beard Club is a men’s grooming brand sold at Walmart, Target, and CVS, offering beard growth, color, grooming products, and trimmers. Other Fixed Focus portfolio companies include Notch, iotty Smart Home, and WalterPicks.
What We’ll Touch On
What’s actually changing in B2C growth with AI
Where personalization starts to scale (and where it breaks)
Real use cases — beyond the buzzwords
How leading teams are thinking about growth today
Who It’s For
Founders, growth, product, and marketing leaders across B2C.
About Sellence
Sellence enables real, context-aware conversations with customers at scale.
Instead of relying on rigid automation or generic messaging, the platform helps brands better understand user intent, respond in real time, and move customers forward in their journey in a more natural, human way.
About the Community
This event kicks off our new B2C Bereisheet Tech community — focused on bringing together people building and scaling consumer companies.