

Lunch and Learn - Going Global: How I unlock new markets from the Philippines to REI without raising millions
We’re told to win our first market before getting distracted by greener pastures abroad, but new tech and trends have made it easier to acquire customers in a new market rather than squeezing more sales out of early adopters at home. In this talk, I’ll share good and bad lessons from Fortuna Cools—the startup I founded in the Philippines and expanded around the Americas—where I tested new international markets like they were new product features. Come learn how to make the world a lot smaller for your company and exactly which tools and team structures I rely on to prototype global growth.
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