Stop guessing, start knowing: Ground your AI in human truth.

​Marketing teams are currently facing two huge battles. The first, an explosion in AI tools. The second, the ongoing challenge of making decisions grounded in consumer data.

In this session, Mercedes Gleeson will showcase how human insight - the verified voice of real people - is the missing link that can transform AI outputs into confident planning and winning campaigns.

GWI research shows that while AI adoption among marketers is high, only around 50% of business decisions are grounded in high-quality consumer data, leaving many teams to fall back on gut feeling and guesswork. That gap creates a huge strategic risk for brands.

Join this session to uncover practical ways to embed real data, from real people into your teams - and empower them to turn "I think" into "I know".

Event Sponsor : GWI
GWI helps marketers see what’s really driving consumer behaviour. With rich global audience data, you can spot trends early, sharpen your targeting, and build strategies grounded in how people actually live — not assumptions.