Berlin Analytics Meetup: From Data to AI Decisions with Amplitude & Google
Your analytics foundation is everything. AI just proves it.
Join a select group of digital, product, marketing, and data leaders for an evening built around one idea: the teams winning with AI are the ones who got their analytics right first.
Through real examples and live demos, we'll explore how organizations are putting AI to work across the full customer journey, from faster insight generation to decisions that actually move revenue, retention, and efficiency.
Amplitude and FELD M will share the frameworks and lessons they've learned building AI-native analytics workflows, and show what it looks like when your data infrastructure is ready to meet the moment.
Walk away knowing exactly how to move your team beyond static dashboards toward something that actually thinks with you.
🎟️ Spots are limited. Come ready to think differently.
Agenda
18:00 – 18:30 – Arrival & Welcome Drinks
18:30 – 18:35 – Opening Remarks
18:35 – 19:35 – FELD M Speakers
AI-Native Analytics with GA4, GCP & Amplitude - Sandy Bekheet, Business Intelligence Specialist
Smarter Insights: GA4 and AI in action - Askar Abdullaev, Senior Digital & Web Analytics Consultant, & Sven Herschel, Digital Analytics Consultant
19:35 – 19:50 – Amplitude Demo
19:50 – 20:05 – Amplitude Speaker
The Changing Landscape & Evolving Role of the Analyst in The World of AI - Krista Seiden, Senior Product Strategist & Evangelist
20:05-20:15 – Q&A/Discussion
20:15 – 21:00 – Networking Happy Hour
Who Should Attend
This happy hour is designed for:
C‑level and VP‑level digital, product, marketing, and data leaders
Heads of Product, Growth, CX, and Analytics
Senior leaders who are responsible for AI strategy, digital experience, and growth KPIs
Why Join?
Cut through the AI noise: Hear concrete examples of how peers are using behavioral data + AI to prioritize, personalize, and experiment at scale.
See how data becomes decisions: Learn how Amplitude and FELD M combine analytics, experimentation, and AI to support better, faster decisions across teams.
Swap experiences with peers: Share what’s working (and what isn’t) with other digital leaders who are navigating similar pressure on growth, efficiency, and ROI.
Arrival Information and Directions
To get to betahaus Moritzplatz, the easiest way is to take the U8 to Moritzplatz and then follow Lobeckstraße until you pass a small gallery. After the gallery, you’ll see a door—ring the doorbell or call us if you have trouble finding it! Once inside, head to the second floor via the stairs or elevator.
There is no free or betahaus-owned parking at the location. However, paid public parking options are available in the surrounding areas.
You can view further details in the document below.