Berlin Analytics Meetup: From Data to AI Decisions with Amplitude & Google
AI is only as powerful as the analytics foundation behind it.
Join a select group of digital, product, marketing, and data leaders for an evening exploring how organizations are applying AI across analytics and decision-making. Through the lens of boosting revenue, retention, and efficiency, we'll take a deeper look at AI-assisted insight generation, and AI-native analytics workflows powered by GA4, GCP, Amplitude, and MCP.
In an intimate happy hour setting, Amplitude and FELD M will share practical lessons, frameworks, and live examples that demonstrate how teams can move beyond static dashboards and reporting toward faster, more actionable, AI-driven decisions along the entire customer journey.
Agenda
18:00 – 18:30 – Arrival & Welcome Drinks
18:30 – 18:35 – Opening Remarks
18:35 – 19:35 – FELD M Speakers
AI-Native Analytics with GA4, GCP & Amplitude - Sandy Bekheet, Business Intelligence Specialist
Smarter Insights: GA4 and AI in action - Askar Abdullaev, Senior Digital & Web Analytics Consultant, & Sven Herschel, Digital Analytics Consultant
19:35 – 19:50 – Amplitude Demo
19:50 – 20:05 – Amplitude Speaker
The Changing Landscape & Evolving Role of the Analyst in The World of AI - Krista Seiden, Senior Product Strategist & Evangelist
20:05-20:15 – Q&A/Discussion
20:15 – 21:00 – Networking Happy Hour
Who Should Attend
This happy hour is designed for:
C‑level and VP‑level digital, product, marketing, and data leaders
Heads of Product, Growth, CX, and Analytics
Senior leaders who are responsible for AI strategy, digital experience, and growth KPIs
Why Join?
Cut through the AI noise: Hear concrete examples of how peers are using behavioral data + AI to prioritize, personalize, and experiment at scale.
See how data becomes decisions: Learn how Amplitude and FELD M combine analytics, experimentation, and AI to support better, faster decisions across teams.
Swap experiences with peers: Share what’s working (and what isn’t) with other digital leaders who are navigating similar pressure on growth, efficiency, and ROI.
🎟️ Capacity is limited — secure your spot early!