From Scroll to Sale: Video Commerce + Creators + AI (with Firework, HeyGen, Pika, Influcio)
Commerce is entering the Scroll-to-Sale era: video is the default, creators are the new distribution engine, and AI has made production cheap and instant.
Which creates the next problem: clutter.
So what actually wins in 2026—hyper-polished AI avatars or raw, authentic creator clips? And when everyone can generate unlimited content, how do brands build a real edge that shows up in conversion, not just views?
Join a practical panel featuring leaders from Firework (shoppable video), HeyGen (AI video + avatars + localization), Pika (gen video), and Influcio (AI Influencer) on what’s working right now.
🌟 Featured Speakers
Vincent Yang – Co-founder & CEO, Firework (Series B, $150M raised)
Rong Yan – Co-founder & CTO, HeyGen (Series A, $60M raised)
Ally Liu – Founder & CEO, Influcio, AI influencer partnerships & creator marketing platform
Siqi He – Founding Product Lead, Pika (Series B, $135M raised)
Benny Liao, Moderator, Principal at Acorn Pacific Ventures
📌 The questions we’ll tackle (no fluff)
What “wins” in 2026? AI-polished avatars vs. raw creator content—what actually converts
Views vs. revenue: how brands shift from vanity metrics to on-site video commerce and measurable sales
Avatar trust: are buyers ready to purchase from AI founders/spokespeople, or is uncanny valley still real?
Avoiding generic AI: how top teams use gen video to create “impossible” creative and build differentiation
Creators in the AI era: how influencers keep (and grow) monetization when content is abundant
Social → site bridge: using creator content on brand sites—does it convert better than social posts?
Future pipeline: will campaigns go fully synthetic—and what’s the last bottleneck?
12-month predictions: what becomes “normal” next, and the biggest failure modes to avoid
Who should attend
Brand and growth leaders, eCommerce teams, creator/influencer leads, performance marketers, product builders, and founders/operators building in commerce, marketing, and creative tooling.
🍽️ Food Included!
🌳 About EntreConnect
EntreConnect is a dynamic community of entrepreneurs and investors, founded in 2023 to empower those building and scaling businesses. We understand the challenges and isolation of the entrepreneurial journey and exist to bridge that gap through world-class events, unparalleled speakers, and transformative connections. We have brought together 38,000+ entrepreneurs, operators, business leaders, and investors through our events — fostering collaboration, exchanging insights, and fueling innovation across the global startup ecosystem. Follow our LinkedIn for upcoming events.
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💥 Our Partners
Influcio: Get Viral. Grow Fast. Influcio is your AI influecer marketing agent — helping you scale your brand with personalized campaign, faster than ever. Get your startup viral on social media today and get millions of exposure with Influcio AI! Contact us today at [email protected] 🚀
📍Venue Policy
Please note: this event is 18+ only, and entry requires a valid physical, government-issued ID (digital IDs won’t be accepted).
Also, there is no scooter or bike parking in the building—please plan to park nearby if needed.