FDE Blueprint Session + Dinner [Invite-only]

​[Fixing the time on the event - apologies for the confusion]

​This is on Tuesday, 7th April at 3:30PM PST.

​FDE Blueprint - Agenda 

​April 7 2026 @ Battery SF Office (140 New Montgomery), #12 floor

​2 hours – 3:30pm - 5:30pm 

​People – 10 FDE Leaders + 2 Facilitators

​People - ICP, Career Progression, Hiring 

• ​What is FDE and how is it different from Professional Services or Customer Success or Solutions Engineer? What are the core skill sets?

• ​What’s the right ICP – Engineer or Biz or Mix? 

  • ​McKinsey Consultant vs. Technical Solutions Engineer

• ​Different shades of FDE and what it means for your business – Deployment Strategist vs. Deployment Engineer vs. Agent PM

• ​Career Progression and Comp Structure (base vs variable vs equity, quota vs flat)

​Work - Workflow, Success Metrics

• ​⁠FDE lifecycle - problem & value discovery, architecting, building, deploying

• ​When does FDE get involved - pre-sale vs. post-sale.

• ​Relationship with the Engineering and Product organization

• ​Success KPIs and Goals

​Operations - Accounting, Billing, KPIs 

• ​Commercial Engagement Model for FDEs 

• ​Cost Accounting – COGS vs. R&D

• ​Measuring FDE efficiency: Is it Revenue per FDE headcount OTE # of Customers

​Networking Dinner [5:45PM to 7:45PM]

​The group will then head to Perbacco SF for a curated dinner and a more relaxed evening of conversation

About Battery Ventures: Battery partners with exceptional founders and management teams developing category-defining businesses in markets including software and services, enterprise infrastructure/AI, and industrial technology and life-science tools. Founded in 1983, the firm backs companies at all stages, ranging from seed and early to growth and buyout, and invests globally from offices in Boston, San Francisco, Menlo Park, New York, London and Tel Aviv

​About Rocketlane: Rocketlane is the #1 PSA and Implementation Automation platform used by 750+ customers including 18 of the Forbes Cloud 100, and public companies like Atlassian, Sprinklr, etc