AI search, brand presence & the new metrics

​As AI-powered search engines like ChatGPT and Google reshape how information is discovered, brand visibility is entering a new era. Being well-ranked is no longer enough. Brands now need to understand if they are mentioned by AI, how they are described, and which sources are used to generate these answers.

​During this session, led by Semactic, we will explore how AI search works, what this shift means for brand presence and reputation, and which new metrics matter to measure visibility in this evolving landscape. Through concrete examples and real use cases, the talk will show how companies can analyze their current position and build actionable strategies to improve their visibility across AI-driven search engines.