

Clay Masterclass: Signal-Based Outreach That Converts
If outbound still feels like guesswork, this session is for you.
We’re running a new Clay Masterclass on Signal-Based Outreach — in collaboration with Rafael Guerreiro, Founder of Sentrion — designed to help you stop guessing who to contact and start using real market signals to drive outreach that actually converts.
In this live workshop, we’ll walk through how to build signal-based workflows in Clay step by step, showing you how to move from static lists to intent-driven, prioritized outreach with a clear reason behind every message.
No theory overload.
No buzzwords.
Just practical systems that work.
What You’ll Learn:
✅ What signal-based outreach actually means (and what it doesn’t)
✅ Which market signals are worth acting on
✅ How signals flow into Clay to qualify and prioritize leads
✅ How to trigger outbound actions from real intent signals
Who This Is For:
RevOps and GTM leaders, sales and marketing teams using (or exploring) Clay, founders tired of spray-and-pray outbound, and anyone who wants outreach driven by intent instead of guesswork.
📅 Friday, February 20 | 2:00 PM EST
If Clay feels powerful but unclear, this session will make it click.
👉 Save your seat and join us live.