Beyond the First Deals: A Founder Sales Masterclass
You've closed some customers. But do you actually have a sales motion?
This is the stage that breaks most startups. You've got early revenue, real users, maybe even some word of mouth, but you can't quite explain why they bought or how to reliably find more of them. Your pipeline feels random. Your win rate feels like luck. And you're stuck between what got you here and whatever comes next.
Join Lightfield for a live podcast panel with founders and operators who've been in exactly this gap, past the first wins but before anything feels repeatable. They'll share how they sold into skeptical enterprise buyers, built their GTM with AI as a force multiplier, and figured out which parts of their early sales motion were actually scalable.
In this tactical session, you'll learn:
How to reverse engineer your early wins to find the repeatable pattern hiding inside them
How to tell the difference between customers who represent your market and customers who were just easy to close
How to build just enough sales process to scale yourself without over-engineering it
How to prioritize your pipeline when you're still the one running every deal
How to know if you're stuck because of sales execution, positioning, or product-market fit
This is for founders and early-stage GTM operators in the messy middle, you've proved someone will buy, now you need to figure out how to make it happen on purpose. You'll walk away with tactics from people who turned that same chaos into a real, working sales motion.
Hosted by Lightfield: CRM reimagined for the AI era. Built for speed, memory, and action. Learn more at www.lightfield.app.
Event Agenda:
5:30PM – 6:30PM: VIP Reception (Invite Only)
6:30PM – 7:00 PM: Doors open, food & refreshments
7:00 – 7:15 PM: Welcome & intros
7:15 – 8:00 PM: Podcast Panel
8:00 – 8:30 PM: Live Q&A with Audience
8:30 – 9:00 PM: Networking and demos