Cover Image for A Day of Culture, Connection & Growth — SXSW 2026
Cover Image for A Day of Culture, Connection & Growth — SXSW 2026
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ASK WOLF
Strategy-Led Creative Agency for CPG & Startups.
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A Day of Culture, Connection & Growth — SXSW 2026

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About Event

SXSW 2026 Special Edition ⛲️

Produced by WILD MINDS INITIATIVE
Powered by ASK WOLF

WOLF CONNECT returns during SXSW 2026 with a curated daytime experience bringing together brands, founders, artists, content creators, and cultural leaders shaping the future of business and the creative industries.

Following the success of WOLF CONNECT #1, this SXSW Special Edition is designed as a more intentional, human-scale alternative to traditional SXSW events — focused on conversation, ideas, discovery, and meaningful connection.

This edition is structured as a free public event, with select invite-only and paid experiences throughout the day.


🎟️ Program Overview

11:00 AM – 1:00 PM | Invite-Only Lunch

A curated lunch experience reserved for content creators, speakers, and select brand partners.
This moment is designed for brand discovery, storytelling, and content creation in a garden setting.

Lunch access is by invitation only and is not included with public access or Wolf Circle tickets.


1:00 PM – 5:00 PM | Public Panels & Garden Discovery (Free)

A series of three curated panel conversations (45 minutes each, with breaks), exploring:

  • Business & creative growth

  • Culture as a strategic driver

  • Collaboration between brands, artists, and creators

Between panels, attendees are invited to explore the Wolf Garden — a curated discovery space bringing together local and emerging CPG brands, live artists, creative installations, product showcases, and informal brand interactions.


5:00 PM – 7:00 PM | Networking Happy Hour — Wolf Circle

A closing networking experience powered by our food and drink sponsors, designed for deeper conversations between founders, business owners, speakers, and partners.

Access to the Happy Hour is reserved for Wolf Circle ticket holders only.


🐺 What to Expect

  • A welcoming, relaxed SXSW environment

  • Thoughtful conversations at the intersection of business, creativity, culture, and growth

  • Brand discovery through curated CPG and local product showcases

  • Space to connect across industries in a human, unforced way

  • A premium closing moment for Wolf Circle members


👀 For Brands, Partners & Sponsors

We welcome:

  • Brand activations

  • CPG garden vendors

  • Drink sponsors

  • Panel partners

  • Community supporters

Sponsorship options are available upon request.
📩 Please email [email protected] to receive details.


🖤 Support the Mission

Donations are open to support WILD MINDS INITIATIVE, a non-profit organization dedicated to cultural, educational, and community-driven programming.

Contributions help us keep this event accessible while supporting local creatives and long-term community impact.


Additional details regarding speakers, partners, and activations will be announced soon.

Can’t join us during SXSW or already excited about what’s next?
Our next edition of WOLF CONNECT is already in the works.

👉 Sign up here: https://luma.com/wolf-connect-2

Location
Umlauf Sculpture Garden + Museum
605 Azie Morton Rd, Austin, TX 78704, USA
Avatar for ASK WOLF
Presented by
ASK WOLF
Strategy-Led Creative Agency for CPG & Startups.
254 Going