Key Learnings from a Decade at Michael Kors | AMA with Senior Director of eComm
About Event
We’ll be sitting down with Anneka Pycroft, former Senior Director of eCommerce at Michael Kors, for a live AMA on the biggest lessons from her 10 years at Michael Kors.
In that time, Anneka helped scale digital commerce across a global brand, led major re-platforming from Oracle ATG to SFCC, integrated new solutions including AI, improved customer experience, and drove growth through smarter merchandising, personalization, CRO, and digital strategy.
This session will give you a real look at how large brands like Michael Kors think about:
Balancing brand and performance at scale
Leading eCommerce inside a global fashion brand.
Driving growth inside a 9-figure Fashion brand.
And anything you would like to ask her :)
This won’t be a surface-level conversation. It’s a chance to hear directly from someone who has spent over a decade at one of the most recognized fashion brands and has seen what it really takes to grow eCommerce at scale.
👋 Meet the Guest
Anneka Pycroft, former Senior Director of eCommerce at Michael Kors
🎙️ Meet the Host
Hosted by Sonakshi Nathani, Co-Founder & CEO at Manifest AI | Creator of RLOE
🗓️ Date: Thursday, 16th April
🕐 Time: 12 PM EST
📍 Location: Zoom
✅ Submit your questions while registering!
