Market Readiness & Access: Higher Ed
On 19 March 2026, Dutch Edtech is hosting a session for founders and management teams of EdTech companies active in higher education who are exploring or preparing for international expansion.
During this session you will hear directly from experienced founders and higher education experts who have successfully worked with universities across Europe, the UK and the US. They will share practical insights on how universities evaluate EdTech, how market expansion actually works in practice, and what founders should expect when entering new higher education markets.
Speakers
Michel Visser – Co-founder & Chairman, LearnWise.ai (US market)
Entrepreneur and investor in EdTech with over 15 years of experience building solutions for higher education. Michel founded EesySoft and scaled it into a global platform used by hundreds of institutions before its acquisition by Instructure in 2021. Today he works on AI-driven learning innovation and supports EdTech companies as an investor and advisor.
Thijs van Vugt – Owner & Director, iE&D Solutions (UK / US markets)
International education marketing and recruitment expert with more than 36 years of experience advising universities worldwide. Former leader of the Analytics & Consulting team at Studyportals, where he helped institutions gain market insights for international student recruitment and strategy.
Luke McLelland – European Director, FeedbackFruits (UK / US markets)
Luke has worked with several EdTech companies on international growth and market expansion. At FeedbackFruits he focuses on expanding into new markets and building strategic partnerships with universities across the UK, Europe and the US.
Who should attend
This session is designed for:
Dutch EdTech scaleups and expanding startups
Founders or leadership team members responsible for international expansion
Companies already working with higher education institutions in the Netherlands
Companies exploring or actively pursuing expansion into the UK or US
The session will be interactive and focused on practical insights, with plenty of opportunity to ask questions and connect with peers facing similar growth challenges.