Nailing Product-Market Fit: A Free Workshop Series: SESSION 3: Go-to-Market Strategy: New Approaches for the 2025 Landscape
Launch with precision in today's market.
The go-to-market landscape has fundamentally shifted. What worked even two years ago may not work today, with changes in how buyers discover solutions, evaluate options, and make purchasing decisions. This session focuses on current, effective approaches to reaching your market and driving adoption. We'll cover positioning strategies that resonate, channel selection that matches your audience, and launch tactics that generate meaningful traction in today's environment.
ProductTheory.io workshop series at Kiln:
There’s one challenge all founders have in common, especially in 2025. It’s achieving product market fit.
This free workshop series at Kiln is based on ProductTheory’s celebrated Product-Market Fit Canvas: a framework for ensuring smart, data-driven product development and market strategy. Open to both Kiln members and the broader entrepreneurial community.
Why This Series Matters: Dr. Ali Maaxa has spent 20 years in the trenches - from Big Tech innovation teams to zero-to-one product launches. She's seen what works and what wastes time. These aren't theoretical workshops; they're based on frameworks that have powered successful launches for AWS, Recreation.gov, and dozens of startups who went from idea to revenue.
Free for both Kiln members and the broader community because great products make everyone's ecosystem stronger. Just show up ready to work.
Open to both Kiln members and the broader entrepreneurial community. Non-members get a free day pass to Kiln with their participation.
Session 1: Building & Testing your MVP (Minimum Viable Product) https://luma.com/r71wcfez 9/24/25, 11:00 a.m., Kiln
Session 2: : Understanding Your Ideal Customer Profile https://luma.com/7zmulrns 10/1/25, Noon, Kiln
Session 3: Go-to-Market Strategy: New Approaches for the 2025 Landscape https://lu.ma/xstcod52 10/8/25, 11:00 a.m., Kiln:
Session 4: Product-Market Discovery: A Deep-Dive for Learning, Testing & Earning with Customers & Users https://luma.com/dx4xeeji 10/20/25, 1-3 p.m., Kiln
Kiln