HubSpot Build Hours: The New Search Era & What's Next in Answer Engine Optimization Strategies (Ft. Bangalore Edition)
HubSpot Build Hours: Where Builders Connect, Create & Collaborate
Get ready to roll up your sleeves! HubSpot Build Hours is an energizing, hands-on gathering that brings together builders, makers, and doers from across the HubSpot community. This isn't your typical event—it's an interactive workshop where ideas flow freely, problems get solved in real-time, and connections spark innovation.
Welcome to this pivotal discussion on the transformative landscape of digital content optimization. As AI models rapidly evolve and redefine how information is discovered and consumed, C-suite executives and Chief Marketing Officers (CMOs) face unprecedented opportunities and challenges. This session will delve into two critical strategies: Answer Engine Optimization (AEO). We will explore their core principles, strategic importance, and actionable frameworks, providing insights into how AI can be leveraged to optimize content, enhance brand visibility, and drive business growth in the tech industry.
Event Synopsis
In a rapidly changing digital ecosystem, AI is reshaping how audiences find, interpret, and trust information. This session brings together marketing and technology leaders for a strategic deep dive into Answer Engine Optimization (AEO) — emerging disciplines redefining content strategy in the AI era.
Participants will uncover how these frameworks enable brands to stay discoverable and relevant as traditional SEO gives way to AI-driven discovery models. Through expert insights and real-world applications, this discussion will illuminate the intersection of content, machine learning, and brand strategy — and what it means for C-suite leaders navigating the next frontier of growth.
Key Takeaways
Understand the shift: Grasp how AI-powered engines (ChatGPT, Gemini, Perplexity, etc.) are transforming search, discovery, and digital visibility.
What is AEO: Learn the distinct mechanics and objectives of Answer Engine Optimization — and when to deploy the new AEO playbook.
Strategic frameworks: Explore actionable models for integrating AEO into enterprise content and brand strategies.
AI as a growth driver: Identify practical ways AI can elevate content relevance, trust, and conversion.
Futureproofing marketing: Gain foresight into how generative models will influence customer journeys, brand authority, and revenue pipelines over the next 3–5 years.
Target Audiences
CMOs and Marketing Executives seeking to future-proof brand visibility in AI-driven search environments.
C-suite Leaders (CEOs, CTOs, Chief Strategy Officers) looking to understand AI’s implications for corporate communications and growth strategy.
Content, SEO, and Growth Leaders responsible for adapting digital strategies to emerging generative platforms.
Tech Industry Strategists and Innovation Teams exploring how AI will redefine discovery, differentiation, and engagement.
Agenda
6.00PM-6.30PM : Door Opens & Registration
6.30PM-6.40PM: Opening Remarks from Adarsh Noronha (Country Director, HubSpot India)
6.40PM-7.10PM: Panel Discussion on Shaping the Future of Digital Strategy with Answer Engine Optimisation (AEO) in the Tech Industry
7.10PM-7.40PM: Product Demo on HubSpot
7.40PM onwards: Networking
Speakers
Adarsh Noronha, Country Director @ HubSpot India
Adarsh is responsible for HubSpot’s sales and revenue across India as the Sales Director of India Market. Prior to joining HubSpot, Adarsh was General Manager and Senior Sales Director at Oracle, where he led the customer experience business in India, helping enterprises in the region with digital transformation. Before Oracle, he served as Country Manager at Informatica, and spent six years in sales leadership positions at Salesforce India.
Nayrhit B, Co-founder @ Gushwork
Nayrhit is the cofounder and CEO of Gushwork. He is building one of the fastest growing AI SEO platforms for small and medium businesses worldwide. They went from 0 to $2M ARR in the last 12 months and have raised over $10M from marquee investors like Lightspeed and B Capital. They are currently focussed on non-tech, long tail industries with limited digital penetration like manufacturing and home services. Before Gushwork, he helped an enterprise conversational AI software company from 0 to $5M ARR in 14 months before ChatGPT - he has also been an early stage investor before this where he led investments and served on the boards of companies like Policybazaar, Bounce, Lenskart, Firstcry etc.
Dhana Shah, Pre-Sales Manager (India & Asia)
Dhana Shah is the Presales Manager for Asia and India at HubSpot, where she leads the Solutions Engineering team to deliver strategic, value-driven solutions across the region.
With over 15 years of experience in the tech industry, Dhana has spent close to a decade at HubSpot, growing through roles in Solutions Engineering and Solutions Architecture before moving into leadership. Prior to HubSpot, she held various technical and consulting roles at companies including Hewlett-Packard, gaining broad exposure to enterprise technologies and customer engagement.
Dhana holds a Master of Technology degree from the National University of Singapore (NUS) and brings a strong blend of technical expertise, business acumen, and customer-centric thinking to her work.
Ravindra M.K, Co-Founder @ BHIVE Co-Working Space
Ravindra M.K. is a Founding Member of BHIVE Workspace, one of India's leading coworking spaces. He is a strategic thinker and entrepreneur, known for his instrumental role in establishing BHIVE and popularizing the coworking concept in India before the entry of global giants like WeWork.
Ganapathy Sankarabaaham, CEO @ Vajra Global
Ganapathy Sankarabaaham is a visionary leader in digital and MarTech, dedicated to driving business growth through innovative MarTech and Generative AI solutions. As CEO of an award-winning firm, he leads XITE Create in AI-driven transformation and Vajra Global, a HubSpot Platinum Partner specializing in MarTech. With over two decades of experience, including a tenure at Tata Consultancy Services, he excels in strategic planning and client partnerships. A sought-after speaker at global forums like Nasscom and HubSpot, he is also an active member of Tech India Advocates and the British Business Group, championing UK-India business collaboration. Guided by ethics, transparency, and a customer-first approach, Ganapathy is committed to innovation and long-term success.
About HubSpot
HubSpot for Startups is a program designed to support and empower early-stage businesses with access to tools and resources and a trove of educational content specifically tailored to startups, including articles, templates, guides, and reports and more. In JAPAC, we have supported a growing number of growth-stage startups on our platform including likes of Sleekflow, Xero, Aspire, flie.ai, advance.ai, Patsnap, Useinsider, Trax, OneChampionship, terrascope, darwinbox and Emeritus.org etc.
About BHIVE
BHIVE is a managed coworking and office space provider in Bangalore, offering fully-equipped and professionally managed spaces for businesses, entrepreneurs, and freelancers. Beyond providing workspaces, it aims to create a productive and collaborative environment with amenities like 24/7 access, meeting rooms, and recreational zones. BHIVE provides both flexible coworking options and custom, private managed office solutions for companies of all sizes.
Supporting Partners
Build Club Bangalore
Build Club is an AI e-learning platform empowering builders through hands-on, gamified AI education. Our vision is to democratize access to AI. With 4,500+ members, we offer a cutting-edge curriculum, exclusive perks, and a bounty marketplace for real-world AI challenges.
AI Collective
The AI Collective is a non-profit, grassroots community uniting 100,000+ pioneers – founders, researchers, operators, and investors – exploring the frontier of AI in major tech hubs worldwide. Through events, workshops, and community-led research, we empower the AI ecosystem to collaboratively steer AI's future toward trust, openness, and human flourishing.