It All Starts Here - during SXSW London at Here East
We’re hosting our second SXSW London event, It All Starts Here, on 3 June 2026.
We’re bringing together leaders from across creativity and innovation to get into what’s really shaping the industry right now - from the future of talent to the rapid rise of AI.
An exciting takeover from Here East, Plexal, and LMA, expect an afternoon of panels, live music, free drinks, and a Texas BBQ on the Here East campus.
Agenda:
14:00: Panel hosted by Plexal - more coming soon
14:45: Panel hosted by Here East - Do spaces shape culture, or does culture shape spaces?
What will we explore?:Creative work doesn’t happen in isolation; it's shaped by the spaces, communities, and networks around it. As London’s creative landscape evolves, so too do the environments that support experimentation, collaboration, and cultural production.
Confirmed panellists: Georgina Godwin (Moderator), Richard Broom (Jason Bruges Studio).
16:15: Panel hosted by Here East - Navigating the AI Wild West
What will we explore?: The panel will dive into how emerging technologies - from virtual production and streaming to AI-generated soundtracks and advanced algorithms - are transforming film, television, and music, and what it will take for London’s creatives to stay ahead of the curve.
Confirmed panellists: Georgina Godwin (Moderator), Justin Diener (Synapse), Allan Rankin (Target 3D), Usha Raghavachari (Ford).
From 16:30: Network over Texas BBQ
From 18:00: Live music with talent curated by the British Music Embassy and LMA.
Key Details:
Wednesday, June 3, 2026 from 2pm
Here East | 14 East Bay Lane, London E15 2GW
*Please note, a SXSW London badge is not required to attend this event*
About Here East:
Here East is London’s fastest growing innovation campus and has been recognised by the International Olympic Committee as one of the most successful post-Olympic regeneration projects in the world. It is home to 6,500 people who work and study onsite, from global technology companies and start-ups to major academic institutions and industry leaders in the creative arts. Here East is owned by clients of Delancey, a specialist real estate investment advisory company.
About LMA:
LMA is a leading creative institution in the UK, training the next generation of creative talent. With campuses in Liverpool and London, we put students first — delivering hands-on, industry-backed courses. Built around real-world experience and collaboration, LMA was made For Creatives. By Creatives.
About Plexal:
Plexal is the innovation company solving society’s challenges through collaboration with government, startups and industry. Plexal closes the gap between organisations – small and large, local and global, private and public – and working towards a common goal: using science and technology to deliver national security and prosperity.
By registering for It all starts Here, you provide consent that all information provided on the registration form will be shared with Here East and their partners for this event.