Up Talk: Why Playing It Safe Kills Brands

​Thursday 05th March: 12pm-1pm

​This session is for Up Club Members only!

​ABOUT THE EVENT

​Playing it safe might keep you in the crowd, but it won't help your brand stand out. Sarah Warman takes us behind why brands need to take a stand, how BrewDog became a masterclass in polarisation, and what she’s learned about managing risk, controversy and conviction without slipping into gimmickry.

• ​The value of taking a stand

• ​BrewDog as a masterclass in polarisation

• ​What I learned about managing risk, controversy, and conviction

• ​How to create brand magnetism without crossing into toxicity or gimmickry.

​ABOUT THE SPEAKER

​Sarah's marketing career started agency-side before a 12 year tenure at BrewDog, where she was the first marketing employee before dabbling in everything from marketing to sustainability to International brand awareness for the renegade craft brewer.

​She is now a Fractional CMO, advisor to start-ups and scaleups, and is not shy with her opinions on business, strategy and brand