

Session 2/3: Selling embedded systems: Contracts, supply chains & export controls
Once AI moves from the cloud into physical products, contracts and compliance become exponentially more complex. This session focuses on the legal and regulatory challenges of selling and scaling AI-enabled hardware across global supply chains.
We’ll also cover:
how to structure development, manufacturing, and licensing agreements for robotics and embedded AI — including model and firmware licensing, update and maintenance obligations, cloud dependencies, and liability allocation across the value chain,
export controls and dual-use regulations affecting robotics, drones, autonomous systems, advanced sensors, and AI components,
how to spot export-sensitive technologies early, manage cross-border transfers of software, models, and data, and avoid deal-blocking restrictions when working with EU, US, and international partners.
You’ll learn how to:
Draft contracts that reflect real technical dependencies in AI + hardware
Allocate risk across manufacturers, integrators, and customers
Manage firmware, model updates, and long-term support obligations
Navigate export controls, dual-use rules, and sanctions risks
Speakers
Nicoletta Iurilli: Nicoletta is an Associate in LEXR's Tech, Contracts, and IP team, based between Zurich and the Ticino region. As an Italian attorney registered in Zurich, she advises Swiss and European tech companies on trademarks, brand protection, commercial contracts, and data protection. With experience across major international law firms and agile in-house roles, she brings a well-rounded perspective to the intersection of IP and commercial law.
Thomas Kuster: Thomas is a Partner at LEXR and leads the firm's Tech, Contracts, and IP team. He acts as external commercial counsel for SaaS, AI, and DeepTech startups, advising on commercial contracts, intellectual property, and the legal challenges of emerging technologies. With experience at top law firms in Switzerland and Denmark, he brings a wealth of practical insight to complex tech mandates.