How to Launch a Sold-Out Jewellery Collection in 2026
How to Launch a Sold-Out Jewellery Collection in 2026
Free · Live · 26 March · 18:00 (GMT +1)
Most jewellery collections don't fail because the work isn't good.
They fail because the launch isn't planned.
This webinar covers the complete framework — from the moment you start planning your drop to the 72 hours after it goes live. Live AI content creation demo included.
Brought to you by Chocianaite — a creative agency that has spent 8 years working exclusively with jewellery brands across the UK, US, and Europe
In one session, you'll learn:
① Launch Timeline Blueprint
When to start and what to do at every stage — including before your product photos exist.
② Competitor Research & Positioning
How to find your place in the market without spending days guessing.
③ Content Strategy
Exactly what to post, how much, and in what format across a full collection launch.
④ Photography & AI Visual Production
How to shoot at home in silver and use AI to generate every colour way — live AI demo included.
⑤ AI for Launch Management
How to use AI tools to plan, write, and manage your entire launch workflow.
⑥ Audience & Community Building
How to have buyers ready and warmed up before the drop goes live.
⑦ Waitlists, Early Access & Sales Windows
The mechanics that make collections sell out faster.
⑧ UGC, Influencers & Collaborations
How to get others talking — without a big budget.
⑨ Email Marketing Sequences
The email flows that turn followers into buyers.
⑩ SEO & AI Search Optimisation
How to get found at launch time — on Google and in AI search tools.
Who this is for:
Jewellery founders and their teams
Independent makers who create and sell their own work
Anyone who's still in the dreaming stage, planning to launch a jewellery brand in 2026 and wanting to do it right from the start.
We review each registration to keep the conversation focused and relevant for everyone in the room.
---
ABOUT CHOCIANAITE
Chocianaite Creative Agency is Europe's leading strategy & content production house specialising in authentic jewellery business growth
With over 8 years of dedicated experience in the jewellery industry, we have mastered how to create an authentic sales-focused environment for our clients to flourish & grow in.
Our obsession with perfection and results fuels everything we do, ensuring that you not only stand out but also stay ahead.
Our tight-knit team of the best jewellery photographers, branding experts, and marketing executives work together to take the stress off your plate and transform your vision into reality, focusing on setting new standards for your website traffic, revenue, & community engagement.
That’s right, you have just found a perfect all-in-one creative solution for your jewellery brand.
By registering, you agree to receive updates about this and future events.
www.chocianaite.com · @chocianaite