Revenue Creator Roundtable - RevOps Reboot: A 3 Step Framework to Simplify GTM Execution

​GTM is broken. The stark realities for revenue teams right now are:

• ​34+ tools in the average GTM tech stack

• ​82% of RevOps leaders say data silos bottleneck growth

• ​95% of AI initiatives fail due to inadequate data foundations

​It’s no wonder there’s been $2 trillion lost annually due to GTM execution failure (Boston Consulting Group). There’s too much noise and tool sprawl, which leaves revenue teams at a major disadvantage. On December 11, join RevGenius and ZoomInfo GTM Expert, Tara McLaughlin, who will share how to build that infrastructure needed to compete, execute, and win in 2026.

​You’ll learn:

• ​What revenue “unification” really means

• ​The data foundations needed to grow revenue

• ​How to make sense and act on fragmented datasets

• ​How to apply a 3-Step Framework to transform GTM execution

• ​How revenue teams can better prepare and enable front-line seller execution

​You’ll discover tactics on how to unify your data, simplify execution, and drive better revenue outcomes in 2026.