From Idea → Assets → Action: A Small Business Playbook for AI Creatives
From Idea → Assets → Action: A Small Business Playbook for AI Creatives
Small businesses often have great ideas but limited time, resources, or creative support to turn them into effective marketing assets. AI is changing how quickly and easily those ideas can move from concept to execution.
This session focuses on how businesses can strategically leverage AI creatives to support growth, visibility, and marketing efforts.
Silvia Coco (La Creativa), Brand & Business Strategist and Head of Community at R Generation, will share a strategic perspective on how entrepreneurs and small teams can use AI to accelerate production, maintain brand consistency, and focus their efforts on activities that drive real business outcomes.
Joel Perez, Head of Customer Support at AppyPie LLP, will guide the session and showcase practical examples inside Pixazo to illustrate how these strategies can translate into real marketing assets.
Together, we’ll discuss practical use cases across image, video, and audio content, including:
Creating product or offer visuals without a full photoshoot
Turning static images into short-form social videos
Using audio elements to enhance brand identity and content quality
This is not a technical training session. Instead, it’s a strategic discussion supported by practical examples, designed to help founders and small teams understand where AI creatives can create the most value in their business.
You’ll leave with ideas, frameworks, and workflows you can start applying immediately.